Hello!
You need a business plan and overall sales strategy. Lead Generation is what I do all day long.
1. Facebook ads are the cheapest, widest-reaching, and most effective investment.
2. I have 44 custom Facebook and Google campaigns with landing pages for different types of business. These are tested and proven.
3. Another major booster of ad performance is to have the ads point to a landing page before they get to your order page. A landing age is a one-page mini-website and these typically have 30% conversion rates (contacts to leads) where a usual website only produces 3%. I use Builderall.
4. Businesses need to capture the names and email addresses of all the people who don't buy so they can be put on a follow-up email list for a nurturing campaign. Most people don't buy until they have been contacted 7-11 times.
5. The email list becomes the basis for future growth because these past customers are most likely to buy again or refer new customers. You maintain contact and awareness with a monthly newsletter.
6. There are also many related strategies such as collecting video testimonials, writing a blog, repurposing those articles for your newsletter to your email list, and setting up a value ladder where you encourage your customers to buy items of increasing value.
7. All of the parts of the plan are tracked for effectiveness and how much revenue they produce.
Contact me now to put together a comprehensive marketing plan for you.
Cheers,
George