Facebook Marketing Jobs
Facebook Marketing is an ever-evolving and creative way to get your business or personal projects noticed. It's a way to grow your presence and profitability online. A Facebook Marketing Specialist works to increase engagement with your brand through social media platforms by creating content and campaigns focused on your target audience. The specialist will create content, manage ads, monitor the performance of your campaigns, develop strategies to optimize marketing activities and track the results.
Here's some projects that our expert Facebook Marketing Specialists made real:
- Developing unique strategies for each client’s individual needs
- Acting as a funnel for obtaining organic reach
- Delivering exceptional advertisement for targeted audiences
- Analyzing campaigns for optimal engagement and understanding every intricate details
- Creating strong instructions for creating video ads
- Optimizing social media pages with artful graphics to draw attention
- Utilizing multiple digital platforms to generate exposure and sales
- Providing consultations with industry experts
- Assisting in affiliate marking opportunities
With the help of a Facebook Marketing Specialist, each project is able to optimize their presence on Facebook with strategies designed specifically for them. Throughout the entirety of each project’s progress, our specialist teams are able to offer both guidance and support, resulting in successful marketing campaigns. If you're looking to hire a reliable expert Facebook Marketing Specialist, look no further than Freelancer.com where you will find talented individuals that have a passion for what they do and can offer you support that will make your project successful. Go ahead and post your project today and get started on maximizing your presence online!
From 350,101 reviews, clients rate our Facebook Marketing Specialists 4.85 out of 5 stars.Hire Facebook Marketing Specialists
I am looking for a freelancer who can help me achieve the monetization requirements for my YouTube channel. Currently, I have between 1k and 4k subscribers and more than 4k total watch time in hours. My goal is to achieve these monetization requirements within 1-2 months. Skills and Experience: - Experience in YouTube channel growth and monetization strategies - Knowledge of YouTube policies and guidelines for monetization - Ability to create engaging and high-quality content to attract more subscribers and increase watch time - Familiarity with SEO techniques and keyword optimization for YouTube videos - Understanding of social media marketing and promotion to increase channel visibility - Strong analytical skills to track progress and make data-driven decisions for channel growth If y...
I am looking for a digital marketing expert to help me with the marketing of my app. I need help defining my goals for the campaign, as I want to increase online visibility and traffic. The target audience for the campaign includes both businesses and individual consumers. Ideal skills and experience for this job include: - Experience in digital marketing, specifically in app marketing - Knowledge of social media marketing, search engine optimization, and email marketing - Ability to define clear goals and objectives for the campaign - Experience in targeting both businesses and individual consumers.
I am looking for a freelancer who can help me promote and market for housing for our charity project on Facebook, LinkedIn, Tiktok, etc. The goal of this project is to raise awareness about the charity and find Investors. Skills and Experience: - Proven experience in Facebook promotion and marketing - Familiarity with the non-profit sector and charity projects - Strong understanding of social media marketing strategies and techniques - Ability to create engaging and compelling content that resonates with the target audience - Proficient in creating and managing Facebook pages - Proficient in marketing and promotion with Facebook groups - Excellent communication skills to effectively convey specific messages to the audience The ideal freelancer will have experience in creating and managi...
I am looking for a social media ads marketer who can help me generate leads and sales through Facebook and Instagram. Objective: - The primary objective of these ads is to generate leads and drive sales for my business. Target Audience: - The target audience for these ads is based in the Singapore location to begin with. Creative Elements: - I have a rough idea of the creative elements I want to be incorporated into the ads. Ideal Skills and Experience: - Experience in creating and managing Facebook and Instagram ad campaigns - Proficiency in targeting specific geographic locations - Ability to generate leads and drive sales through social media ads - Strong understanding of audience targeting and segmentation - Ads will go to a landing page, where the user will give us the lead i...
Need someone who promote my channel like below: We are a company where we want someone to promote our customer channels. It is a permanent post. Below is one of our customer channel. @travellifeinoneroof?sub_confirmation=1 STEP 1: Please share your contact details if you are available at least for 8 hour of work per day. STEP 2: Once you share your detail, there will be a test for you will be started. You need to promote above channel and subscribe at least 20 person then we will review your profile and award accordingly. As this is one of my customer channel. I want to evaluate a person who are more active before onboarding. I need a document from your side that contains what you have done like emails screenshots and other artifacts. Will review accordingly. I also need to check how m...
Project Title: Cryptocurrency Exchanger Marketor Cryptocurrencies: - Focus on Bitcoin Marketing Campaign: - Interested in a Social Media campaign Target Audience: - Targeting Cryptocurrency enthusiasts Skills and Experience: - Proven experience in social media marketing, specifically targeting cryptocurrency enthusiasts - In-depth knowledge of the Bitcoin market and cryptocurrency industry - Familiarity with various social media platforms and their advertising tools - Ability to create engaging and compelling content for social media platforms - Strong analytical skills to track and measure the success of the marketing campaign - Ability to adapt and modify the marketing strategy based on audience feedback and market trends Project Description: We are looking for an experienced and...
Project Title: Cryptocurrency Exchanger Marketor Cryptocurrencies: - Focus on Bitcoin Marketing Campaign: - Interested in a Social Media campaign Target Audience: - Targeting Cryptocurrency enthusiasts Skills and Experience: - Proven experience in social media marketing, specifically targeting cryptocurrency enthusiasts - In-depth knowledge of the Bitcoin market and cryptocurrency industry - Familiarity with various social media platforms and their advertising tools - Ability to create engaging and compelling content for social media platforms - Strong analytical skills to track and measure the success of the marketing campaign - Ability to adapt and modify the marketing strategy based on audience feedback and market trends Project Description: We are looking for an experienced and...
I am looking for female virtual assistants to help me manage my Instagram account. The ideal candidate should have experience in content creation and scheduling, engaging with followers and responding to comments, as well as managing collaborations and partnerships. Specific requirements for this project include: - Video creation for Instagram content - Familiarity with the target audience and theme of my Instagram account - Availability for less than 10 hours per week to provide virtual assistant services If you are a female virtual assistant with a creative mindset and strong Instagram management skills, please reach out to discuss further details and potential collaboration opportunities.
Project Title: Social Media Advertising Management for LinkedIn I am looking for a freelancer to help me with ongoing management of my social media advertising on LinkedIn. Services Required: - Ongoing management of social media advertising campaigns on LinkedIn - Regular monitoring and optimization of campaigns to ensure maximum ROI - Creation and implementation of targeted ad campaigns to reach my desired audience Ideal Skills and Experience: - Proven experience in social media advertising management, specifically on LinkedIn - Strong knowledge of LinkedIn advertising platform and best practices - Ability to analyze data and make data-driven decisions to optimize campaigns - Excellent communication skills to collaborate with me and understand my goals and objectives P...
I'm looking for someone to be my Social Media Content Creator for Whatsapp account. I need help creating Image-based messages, texts, Polls in order to engage with my audience. I'd like to post content on a daily/weekly basis, so the person I hire should be comfortable cranking out compelling visuals on a regular basis. My main goal is to create content that will capture attention and get people to engage with my account. As the Social Media Content Creator, it will be your job to think up creative ways to generate interest in my brand through visuals and messaging.
I am looking for a skilled freelancer who can assist me with photo and video editing for social media promotion. I am open to suggestions and do not have a specific style or theme in mind. Skills and Experience: - Proficient in both photo and video editing software - Experience in creating content for social media platforms - Strong attention to detail and ability to deliver high-quality edits - Ability to work efficiently and meet deadlines
I am looking for a freelance developer to create a Telegram bot and Telegram channel with 10k for me. Features of the Telegram bot: - Advanced features are required Main function of the Telegram channel: - News broadcasting Integration with other platforms or systems: - The bot needs to be integrated with my website or e-commerce platform Ideal skills and experience for the job: - Experience in developing Telegram bots with advanced features - Knowledge of news broadcasting on Telegram channels - Proficiency in integrating bots with websites or e-commerce platforms
We are a successful airconditioning company, providing supply, installation and maintenance services, around Sydney Australia metropolitan area. Initially we need a professional marketer to draw a granteed and effective digital marketing strategy for us and then starting implementing it. If effective we will continue using your service with guaranteed above market rate remuneration Who we are looking for? A digital marketing expert who can generate leads and conversions for my business. Our target audience includes both businesses and consumers. I prefer to use social media as the main digital marketing channel for this campaign. Skills and experience needed: - Proven track record in generating leads and conversions through digital marketing campaigns - Strong understanding of targeting ...
Project Title: Instagram & facebook ad - Lead Generation Goal of the Instagram ad: Generate leads Specific product or service to promote: Yes Target audience for this ad: All age groups We sell Maldives tour packages so want a expert who can generate authentic more leads in best budgets Skills and Experience: - Experience in creating effective Instagram ads that drive lead generation - Proficiency in targeting and reaching diverse age groups - Knowledge of persuasive ad copywriting to encourage audience engagement and lead conversion - Ability to create visually appealing ad designs that align with the brand image - Familiarity with Instagram's ad platform and audience targeting options - Analytical skills to track and measure the ad's performance and make necessary opt...
I am in need of a social media manager who can handle the management of my Facebook, Instagram, Twitter, and Reddit accounts. You have to completely manage them posts following creating a full social media presence Skills and experience required: - Proficiency in managing social media platforms such as Facebook, Instagram, Twitter, and Reddit - Ability to set up social media accounts correctly - Knowledge of creating engaging and creative posts - Experience in posting content on a daily basis Responsibilities: - Managing and updating social media accounts on Facebook, Instagram, Twitter, and Reddit - Creating and scheduling daily posts on each platform - Engaging with followers and responding to comments and messages - Monitoring and analyzing social media metrics to optimize performance...
I'm looking for an experienced fashion marketing freelancer to help me reach my target audience of adults. I'm looking specifically for someone who specializes in influencer marketing, and my budget for this project is less than $500. If you feel you are qualified, please submit a bid. Thanks for your consideration!
I am in need of a specialist to help me with my digital presence and increase sales with new clients. My target audience is mainly online businesses, and I offer other types of services aside from product sales and professional services. My main objective is to increase sales with the new leads that we bring in. I'm looking for someone who can help plan, manage, and optimize strategies for bringing in more customers to my business. If you have experience working with small businesses to increase their sales and create successful digital campaigns then I'd love to hear from you. I'm eager to find an experienced specialist who can help me reach larger audiences online and increase sales with new clients.
I am looking for a skilled freelancer to help me with my social media marketing project. I am currently using Instagram, Facebook & Twitter for my business and Brand awareness and I want to drive traffic to my website. Therefore, the main goal of the project is to generate more viewers and site visits for my website. I'm looking for someone to post 2-3 times a week on Instagram, FB & Twitter in order to reach my target audience and increase my Brand Awareness & website visits. This task requires someone who has experience with developing and managing social media campaigns, as well as knowing how to create engaging content for Instagram, FB & Twitter that will attract my target audience. The freelancer should be highly organized and able to track and monitor the perf...
Facebook/Instagram and Shopify Support - I am looking for someone to provide support with editing social media content and adjusting my Shopify store. - The support needed is on a weekly basis. - My main objectives for this support are to increase followers/customers, improve my online presence, and troubleshoot and fix any problems that may arise. - Ideal skills and experience for this job include: - Proficiency in social media management and advertising campaign management. - Technical troubleshooting skills for Shopify. - Experience with increasing followers/customers and improving online presence.
I am looking for a Creative Director to assist with our marketing campaigns, specifically focusing on social media. The goal of our social media campaign is to drive traffic to our website. We want to primarily focus on Instagram as the platform for our campaign. Ideal skills and experience for this job include: - Strong understanding of social media marketing strategies - Experience in creating engaging content for driving website traffic - Proficiency in utilizing Faceboo, Instagram as a marketing platform - Ability to analyze and optimize campaign performance on Facebook / Instagram - Creative mindset and ability to come up with innovative ideas for our campaigns
Virtual Assistant for Daily Social Media Management and Promotion of Physical Product - I am looking for a virtual assistant who can help me promote my physical product online on a daily basis. - The specific tasks I need the virtual assistant to perform include social media management and promotion. - The ideal candidate should have experience in social media management and be familiar with different social media platforms. - They should be able to create engaging and compelling content to attract potential customers. - In addition to social media management, the virtual assistant should also have knowledge of email marketing and customer support to provide a comprehensive promotional strategy. - The virtual assistant should be proactive, organized, and have excellent communication skill...
I am looking for an experienced Facebook ad campaign expert who can help me generate leads for my business. Objective: - The main objective of the ad campaign is to generate leads and increase conversion rates. Target Audience: - The target audience for the campaign is the general public. Creative Elements: - I have all the necessary materials, including images, videos, and logos, that can be used in the ad campaign. Ideal Skills and Experience: - Proven experience in running successful Facebook ad campaigns that generate leads. - Expertise in targeting the general public and optimizing ad campaigns for maximum reach and engagement. - Ability to create compelling ad copy and use the provided creative elements effectively. - Strong analytical skills to monitor and optimize campaign ...
Social media manager for instagram and LinkedIn
Facebook Ads and Pixel Setup Expert Needed I am looking for a skilled freelancer who can help me run Facebook ads and set up a pixel to boost product sales for my website. Here are the project requirements: Advertising Budget: Less than $500 - I have a limited budget for this campaign, so I need someone who can optimize the ads to achieve maximum results within the given budget. Goal: Boost Product Sales - The main objective of this Facebook ads campaign is to increase the sales of my products. The chosen freelancer should have experience in creating compelling ad copies and targeting the right audience to drive conversions. Facebook Pixel Setup: No - I do not have a Facebook pixel installed on my website, so the freelancer should be familiar with the process of setting up the pixel an...
I am looking for someone knowledgeable to help me with my Google Ad Manager project. The primary objective of this project is to increase website traffic. I am unsure of the specific target audience for the ads, so I need some suggestions on this. Additionally, I have a rough budget range for this project. I am hoping to find someone who can work within this budget range and provide valuable insight with regards to the target audience for the ads so that we can have a successful project.
I am looking for a freelancer who can help improve the ranking of my website on search engines and manage my social media presence on Instagram and Facebook. The ideal candidate should have experience in SEO and social media management, particularly in the French market. - SEO: - Improve website ranking on search engines - Optimize website content for better visibility - Implement effective SEO strategies to increase organic traffic - Social media management: - Create and post product promotions on Instagram and Facebook - Engage with followers and respond to comments and messages - Increase the number of followers on both platforms Skills and Experience: - Proficiency in French language - Knowledge of SEO techniques and tools - Experience in managing social media accounts, ...
Hi there, I’m looking for a Christian Book Marketer to help me grow my book’s online presence. My goal for this marketing campaign is to increase book sales, so I would like to focus on social media marketing and target Christians specifically. My book is special because it shares a unique message that can only be found within its pages. I need help getting the word out about the book so that I can reach potential readers and increase sales. I am looking for someone creative with knowledge of proven marketing strategies to help me achieve my goal. Are you the right candidate for the job? Please get in touch if you have any questions - I look forward to hearing from you soon!
I am looking to hire someone to manage the social media accounts for my business. My focus is on YouTube. My goal is to increase brand visibility across YouTube and funnel traffic to our website. I need someone good with both SEO/web based management as well as YouTube. I would highly prefer if you have a background in fitness. I am creating a marketplace for online coaches but will be posting fitness content on a new YouTube channel. I already have a very successful YouTube channel and business for my coaching company however this is a new endeavor that I want to reach even higher numbers with. I need someone who can create an ENTIRE marketing campaign on an ongoing basis with a detailed plan for how we approach content. I already have branding and logos done along with in the process of ...
I am looking for a freelancer who can provide online marketing services, specifically social media management. The focus will be on Twitter as the main platform. My main goal for using Twitter is to engage with customers. Ideal Skills and Experience: - Strong understanding of social media management - Proven experience in managing Twitter accounts - Ability to create engaging and interactive content - Knowledge of social media analytics and reporting - Excellent communication and customer service skills
I need a social media expert who can generate authentic leads for my projects
Hello! I'm seeking help with my social media marketing strategy and I'm looking for a specialist to assist me with that. My focus is on Instagram, as it is one of the most popular social media platforms today. My main goal through this strategy is to generate sales/leads in order to increase my business. I want to post 3-4 times a week in order to ensure that my message reaches my target audience, which is why I need an experienced professional who can help me create content, manage the posts, and run campaigns. But also want postings in Facebook and LinkedIn. I am looking for someone with a history in social media marketing and understanding of current trends and tools. They need to be highly organized and able to work well independently, as well as part of a team. Familiarit...
I am looking for a social media manager to help me build engagement and community on Instagram. My primary goal is to create a strong connection with my followers and build a loyal community around my brand. Skills and Experience: - Proven experience in social media management with a focus on community building and engagement - Strong understanding of Instagram's algorithm and best practices for increasing engagement - Ability to create and maintain consistent branding and theme across all social media channels - Experience in creating diverse and engaging content - Excellent communication skills and ability to interact with followers in a positive and engaging manner Key Responsibilities: - Develop and implement a social media strategy to build engagement and community on Ins...
Candidate Sourcer We are looking to hire a candidate sourcer for a healthcare industry project. We do not require any specific qualifications from the candidates, but relevant experience is important. We are specifically looking for a candidate with mid-level experience in candidate sourcing. Skills and Experience: - Strong knowledge of healthcare industry - Proven experience in candidate sourcing - Familiarity with various sourcing techniques and platforms - Ability to identify and attract qualified candidates - Excellent communication and interpersonal skills - Attention to detail and strong organizational skills - Ability to work independently and meet deadlines
My business is in need of creative and artistic Instagram posts on a weekly basis. Our target audience is Millennials, so we require content that is visually appealing and will capture their attention. We are looking for content that is professional yet casual and friendly, and we need the content to reach our followers each week. If you have a strong portfolio and experience working with social media outreach then we would love to hear from you. This position would be ideal for somebody who is creative thinker and has a good eye for design. We would like the content to be posted from either platform - Instagram or IGTV. Our goal is to create an engaging online presence and increase our reach. We look forward to hearing from you and hope that you can bring your creative vision to the proje...
I am looking for someone to help me manage our social media presence, specifically on Facebook. Skills and Experience: - Experience in managing social media platforms, particularly Facebook - Ability to create and implement a content strategy - Understanding of community engagement and building relationships with our audience Project Requirements: - Develop a content strategy that aligns with our goal of engaging with the community - Create and schedule engaging posts that encourage interaction and conversation - Monitor and respond to comments and messages from our audience - Analyze and report on the success of our social media campaigns If you have the skills and experience in social media management, particularly on Facebook, and can help us create a content strategy that focuses o...
Project Title: Monetizing a Facebook Page for Teens and Young Adults with Entertainment Content Project Description: I am looking for a freelancer who can help me monetize my Facebook page that focuses on entertainment content for teens and young adults. Current Facebook Page Audience: - Less than 1,000 followers Type of Content: - Entertainment Target Demographic: - Teens and young adults Skills and Experience Required: - Proven experience in monetizing Facebook pages - Knowledge of effective strategies to generate revenue from Facebook pages - Familiarity with the entertainment industry and trends among teens and young adults - Strong understanding of the target demographic and their preferences - Ability to create engaging and shareable content that appeals to the target audience ...
I am looking for a Marketing Content Creator and Social Media Manager to help me achieve my goal of generating leads and conversions through all social media platforms. The ideal candidate should be experienced in creating sales-oriented content. Skills and experience required: - Proficiency in content creation for social media platforms such as Facebook, Instagram, LinkedIn, and Twitter - Strong understanding of how to generate leads and conversions through social media - Experience in creating sales-oriented content that is engaging and persuasive - Knowledge of social media analytics and reporting to track the success of campaigns - Excellent written and verbal communication skills - Ability to collaborate with a marketing team and execute strategies effectively Responsibilities incl...
I am looking for a digital marketing expert who can help me boost sales and conversions for my business through Instagram and Facebook. Target Market: - My target market is specific to a geographic location. Specific Strategies: - I already have a specific plan in mind for my marketing campaigns. Ideal Skills and Experience: - Proven experience in digital marketing, specifically on Instagram and Facebook - Knowledge of effective strategies to drive sales and conversions - Familiarity with targeting a specific geographic location - Creative thinking and ability to develop engaging content - Analytical skills to track and measure the success of campaigns - Strong communication and collaboration skills to work with my team effectively.
Are you looking for a social media marketing expert to help increase brand awareness? I'm here to help! With my expertise, I can ensure this project is a success. My primary goal for this project is to increase brand awareness. At this time, I will be focusing on Instagram as the primary social media platform. Additionally, I am not limiting myself to any specific target audience and am open to any audiences that are viable. With my help, I am confident that you will reach your goal of increasing brand awareness through social media.
Project Description: - I am looking for a freelancer who can run Facebook ads for my digital service ecommerce website. - My target audience is national, so the freelancer should have experience in running ads to reach a national audience. - The main goal for these ads is to boost product sales, so the freelancer should have proven experience in running successful ad campaigns that drive sales. - Unfortunately, the budget for this ad campaign was not provided, so the freelancer should be flexible and able to work within a range of budgets. - Ideal skills and experience for this job include expertise in Facebook advertising, knowledge of ecommerce marketing strategies, and a track record of successful ad campaigns that have boosted product sales.
My course is aimed at students and will be offered primarily online. I am looking for an experienced salesman to help me with affiliate marketing - by reaching out to potential affiliates and leveraging their networks to drive sales of my course. This includes identifying and evaluating potential partners based on their ability to meet my needs, managing the affiliate marketing campaigns from start to finish, and analyzing the performance of the campaigns on a regular basis. It is of utmost importance that the salesman is up-to-date with the latest technologies and able to effectively utilize digital marketing strategies to boost the visibility of my courses. The successful candidate will have experience in direct sales, affiliate marketing, and social media marketing, as well as an in-d...
I am looking for a freelancer who can handle the social media planning and design for our new bar opening in Saigon. We primarily target foreigners and tourists, so the content will be in English. Ideal Skills and Experience: - Experience in social media planning and design - Strong knowledge of Facebook, Instagram, and Twitter - Ability to create engaging and visually appealing images and videos - Familiarity with the bar/nightlife industry - Understanding of the target audience (foreigners and tourists) - Creative thinking and ability to generate unique content ideas This project is for starting a new enterprise and we do not have any specific branding guidelines or preferences for the social media content. The freelancer will have creative freedom to propose and create content that a...
I am looking for a skilled social media marketer to help me grow my Facebook followers. I currently have more than 500 followers and I am aiming to reach more than 5000 followers within a time frame of 1-3 months. Skills and experience needed: - Proven track record in growing Facebook followers - In-depth knowledge of Facebook algorithms and best practices - Experience in creating engaging and shareable content - Strong understanding of target audience and ability to target and attract new followers - Proficiency in social media analytics and ability to analyze data to optimize strategies - Excellent communication and collaboration skills to work closely with me and provide regular updates on progress If you have a successful history of growing Facebook followers and can deliver resul...
i need a person who is experienced is advertising on facebook to help me teach all about it
I am in need of an expert in SMO (Social Media Optimization) and SME (Social Media Marketing) who has experience in generating filtered leads. My main goal for this project is to generate leads for my business. I am specifically targeting businesses as my target audience, and I want to target the national geographic area. Skills and Experience Required: - Expertise in SMO and SME - Experience in generating filtered leads - Proficiency in using Facebook funnel strategy - Knowledge of landing page optimization - Understanding of lead generation techniques for businesses - Ability to target a specific geographic area (national level)
I am looking for a social media influencer to focus on Instagram and help to increase brand awareness within the adult market. My objective is to generate an organic following through targeted influencer campaigns and create an attractive platform for engagement and dialogue between potential customers and our products. Long-term, I want a well-rounded network of influencers to be working with our brand and pushing our message to the right demographic.
Project Title: Social Media Advertising for Business Description: - I am looking for a freelancer to work through various social media platforms including Instagram, Facebook, LinkedIn, Twitter, and WhatsApp. - The main objective of this social media advertising project is to generate leads and increase in my sales/Business. - Unfortunately, the client did not provide information regarding their budget for social media advertising. - The ideal freelancer for this project should have expertise in social media marketing and advertising. - They should be experienced in creating engaging content, managing social media accounts, and implementing effective advertising strategies. - The freelancer should also have knowledge of different social media platforms and their advertising capabilities....
Requirements: - Ability to run ads for live videos on the global page Skills and Experience: - Past successful experience in applying for global page
Project Title: Making Social Media Advertisement for School Requirements: - Create advertisements for Facebook to enhance the school's reputation. - The advertisements should be informative in style. - The main goal of the advertisements is to enhance the school's reputation. - Ideal skills and experience for the job include: - Proficiency in designing eye-catching advertisements for Facebook. - Knowledge of social media marketing strategies to increase engagement and reach. - Ability to create informative and visually appealing content. - Understanding of the target audience and the school's brand image. - Previous experience in creating advertisements for educational institutions or similar projects would be preferred. Platforms: - Facebook Style: - Informative