Market Research Task - Canada NHL Team

PMP, MBA and professional market researcher here. Skills include market research, competitive analysis, horizontal and vertical market integration strategies, web marketing and brand building. My reports are thoroughly researched with relevant charts and graphs. Sample from previous similar work on request. Funnyhoney

I´m a very experienced Market Research professional and for sure I am more than happy to support your client. Thank you.

I am a Canadian and well aware of the demographics of Toronto. I can set up an online survey in 6 hours and send it out. Within 2 days have a sense of the opinion of the Ontario hockey fan. Call me Steve (514) 694-7589 ext 222

Highlights of Market Report for 2nd NHL Franchise in Toronto -The Toronto market could eventually support a second NHL team, but the start-up costs would be steep -For Toronto, the question is whether this market could really support a second NHL franchise. -In 2015, the city does not currently have the population base to support a second franchise. -By 2025 however, the population of the Greater Toronto Area is forecast grow to 10.5 million (from the current 6.8 million), making the market large enough to support a second club. The challenge for a second Toronto-based franchise would be to make the business economics work, since the cost of entry into the NHL will be steep. While it is difficult to put a final tally on the start-up costs, $1 billion (in 2010 dollars) is one estimate of the investment required to acquire a franchise, build a quality playing facility, and address the Toronto Maple Leafs' territorial territorial rights. In my report I will examine the economic condition of the community pertaining to hosting professional sports franchises, look at the operating conditions for pro sports leagues in Toronto, address franchise ownership and management, and touch on the politically hot topic of who should pay for new pro sports facilities. As a bonus I will add a section on why some pro sports franchises succeed, financially and competitively, while others fail, and conclude with my "fearless forecast" of what the Canadian pro sports scene could like in 2025.

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