A product mockup is a visual representation or prototype of a product that is usually created for testing or promotional purposes. It is typically designed to look like the final product, but is not functional like the actual product.
Product mockups can be created using various tools, such as graphic design software or 2D modeling software, and can take many forms, including digital images, physical models, or virtual reality simulations.
The purpose of a product mockup is to help stakeholders, such as designers, marketers, or customers, to better understand and evaluate the product before it is fully developed. This can help to identify potential issues or areas for improvement, and can also be used to showcase the product to potential customers or investors.
Product mockups can range from simple sketches or wireframes to highly detailed and realistic representations. They may include features such as color schemes, textures, lighting, and packaging design, depending on the needs of the project.
Overall, product mockups are an important tool in the product development process, as they allow for early testing and validation of ideas, and can help to reduce the risk of costly mistakes or failures later on.