You just described my dream gig. I'm working on a very strong Facebook lead campaign right now with Beachcomber Hot Tubs based out of Vancouver BC Canada and I think that I could really help your company as it also deals with Big Ticket deals.
I think the key will be defining geographic targets and using existing email databases to create a custom look-a-like audience.
Let me know if we can discuss further.
All the best,
AJ Brown
Vancouver, BC, Canada