Digital Marketing and Lead Generation

We are looking for leadership experience with B2C digital marketing to take ownership of the development, implementation and management of B2c digital marketing activities across online channels including social media, Linkedin, email, web and display ads. References on open source projects: Envoy, Istio, OpenTracing, OpenCensus, SkyWalking. Technically versed in complex distributed system platforms/cloud technologies would be a big plus or you might have a background as a developer, and write as a hobby, or perhaps you’re an experienced communicator who enjoys digging deep into code. Key responsibilities: Drive customer acquisition using lead generation strategies and deliver tangible leads using latest lead generation tools Ensure the company website is kept up-to-date and aligned with marketing objectives Target-based lead generation and lead nurturing activities via content marketing, account-based marketing Manage PPC advertising and SEO Set up email marketing activities from concept through to delivery and conduct analysis of the outreach. Create and manage Google Adwords, LinkedIn Measure and report on the performance of digital marketing campaigns and assess against ROI and KPI’s Candidate Profile Fundamentals-based problem solving skills; Drive decision by function, first principles based mindset. We are not “title” driven and we value results over process Demonstrate bias-to-action and avoid analysis-paralysis; Drive action to the finish line with high quality and on time You are ego-less when searching for the best ideas; You contribute effectively outside of your specialty; You think about solving problems from the standpoint of best outcome for the team Intellectually curious with a penchant for seeing opportunities in ambiguity Understands the difference between attention to detail vs. detailed – oriented Values autonomy and results over process Impeccable grasp of the English language, including idioms and current trends in modern expressions Five years of digital marketing experience preferably in a global software product company and team that