Marketing ASSİGNMENT

(PLEASE TRY TO CHOOSE A COMPANY THAT IS KNOWN GLOBALLY) DEADLİNE İS 18.12.2014. *Written assignment describing and analyzing the Marketing Objectives of a chosen company or organization, the application of the Marketing Mix, and commenting on the success or otherwise of a particular campaign. The work will require a strong theoretical underpinning from literature and articles. *(3000) words, not including the Cover Page, Contents Page, Bibliography & Appendix. *An individual written assignment analyzing the application and effectiveness of>> >>ONE<< particular marketing tool applied by a company of the writer's choice. Students may choose from Social Media, Sponsorship, Direct Marketing or any other aspect. The analysis should cover the purpose and objectives, researching how effectively those are achieved. *The format should be as follows – -Introduction (presenting the company/organisation) -Literature Review (presenting the theoretical underpinning for the medium discussed) -Main Body (the analysis itself, with any secondary data suitably referenced) Conclusions (based on the evidence presented, which could possibly include Recommendations). -Bibliography (a list of the books, journals, websites consulted) -Proper Harvard in-text referencing is required otherwise the submission will be refused. -Appendix (pictures, charts, interviews etc)