Social media lead job description jobs

I'm in need of a talented web designer familiar with SEO strategies, particularly On-page, Off-page, and Technical SEO. My primary objective is to enhance my website's visibility to a business audience. Redesign website to reflect our commercial services of Facilities Maintenance, Signage and Lighting. Create more of a simplified feel (somewhere between Mom & Pop and large group, want to feel like a less expensive option and hometown.) Would like page to be dynamic, if possible, to morph to the city of the searcher. I would like specific landing pages to target the market of LED parking lot lights and Sign work, later I would like to add our facilities arm of Plumbing, Electric, General, HVAC. I would further like to be number 1 for searches in the state of Florida for com...

...Key Responsibilities: - Develop and optimize ad campaigns on Google and Bing to generate leads. - Analyze and report on campaign performance - Proactively suggest and implement improvements to enhance effectiveness. - Ensure targeted advertising content reaches and appeals to the over 60 age group. Ideal Skills and Experience: - Proven background in digital marketing, with specific experience in lead generation campaigns. - Expertise in managing Google and Bing Ads, including a strong understanding of their respective platforms. - Ability to target and tailor advertising content to appeal to an older audience. - Strong analytical skills to interpret campaign data and make data-driven decisions. - Excellent communication and reporting skills to keep me informed on the campaign�...

I'm looking for a freelancer who can help me automate my JIRA tasks by creating a subtask for every paragraph within the Description field. Key Requirements: - The automation should trigger whenever there's a double line break in the description. - The subtask should inherit all attributes from the parent task, including Summary and parsed Description. - The parsed paragraph from the parent task should be included in the subtask. Successful freelancers should be able to: - Build JIRA automations - Be familiar with the JIRA system and the programming languages or tools that can be used for creating such automations. This includes JavaScript and any other language that JIRA supports. Your application should demonstrate your expertise and experience in this ...

...product demos, tutorial videos, as well as behind-the-scenes footage, all designed to appeal and resonate with a wide age audience ranging from Gen Z (ages 18-24), to Millennials (ages 25-39), and Adults (ages 40+). Key Deliverables: • An engaging, interesting Instagram reel. • A fusion of product demos, tutorials, and behind-the-scenes clips. Ideal Candidate Skills: • Proven experience in social media marketing • Knowledgeable about Instagram reels and trends • Well-versed in video editing • Experience in creating content that appeals to varied demographic ranges. Project Objective: • Increase brand awareness while resonating meaningfully with a broad demographic audience. I look forward to working with a dedicated and innovativ...

I'm looking for a mid-level Project Manager in the technology sector to organize and lead a team effectively. The ideal candidate will have experience with planning, team coordination, budget management and documentation. Key Responsibilities: - Planning and organizing: You'll be responsible for laying out the project plan and ensuring milestones are met. - Team coordination: You'll be the linchpin that ensures the team is working together effectively. - Budget management: You'll need to keep a tight rein on project finances. - Documentation: You must be able to keep clear, detailed records of the project's progress. The right person for this job will have: - 2 to 5 years of experience in a Project Manager role. - Experience in the technol...

...industry veterans, Confirmis business model is designed to overcome perennial lack of data (let alone quality data) to support effective decision making, particularly in developing economies. JOB DESCRIPTIONS & REQUIREMENTS: - Conduct research the provided [individual(s) or Party(s)] in all litigation sources in both native language (Cambodian) and English; - Conduct research the provided [individual(s) or Party(s)] in all bankruptcy and insolvency sources in both native language and English; - Conduct research the provided [individual(s) or Party(s)] in all local and national news medias and social media in both native language and English. - Example of worthy and relevant news: o Court (legal) actions (either as plaintiff and/or defendant) o Bankruptcy/Inso...

I'm seeking a junior performance assistant to work with me in the paid performance role. While professional experience is not required, a solid understanding of social media platforms is an advantage. The role will largely focus on campaign management and optimization. Key Responsibilities: - Assist in the setups and management of performance campaigns - Work on the optimization of these campaigns for maximum effectiveness - Help in the analysis of data and reporting Ideal Skills & Experience: - Some knowledge of social media algorithms and metrics - Simple mathematics for budget planning - Interest in exploring and understanding paid performance - Ability to understand the flow and work in a fast-paced environment This role would be perfect for so...

I'm looking for a dynamic social media influencer who can engage with a variety of audiences on three main platforms: Instagram, TikTok, and YouTube. The core target audiences for my luxury clothing brand are Millennials, Gen Z, and high-income professionals. Therefore, the influencer should be able to create diverse content that resonates with these demographics. The main goal of this campaign is to generate sales for my brand. The ideal candidate will have a proven track record of driving conversions for e-commerce businesses. Key requirements: - Experience in collaborating with luxury brands - Strong presence on Instagram, TikTok, and YouTube - Proven ability to engage with Millennials, Gen Z, and high-income professionals - Track record of driving sales through i...

I'm looking for an experienced video editor to create a 30-second commercial for my Meal Plan website. Requirements: - The commercial should be based on a voi...Ideal skills and experience: - **Video Editing**: Proven experience in video editing, especially for commercial purposes. - **Understanding of Tone**: Ability to match visuals to a specific tone (in this case, 'Informative'). - **Attention to Detail**: Ensuring that the video is timed correctly against the voiceover. Nice effects and great transitions should be the main focus. This is an ad for social media platforms. I WANT TO RUN THIS AD ASAP SO IF I FIND A WINNER SOON I WILL END THE CONTEST EARLY AND PICK MY WINNER! please grab photos and product images from please edit video into vertical fo...

I need a Python script to retrain a MobileBERT model for a Named Entity Recognition (NER) task in Tensorflow. The model should be able to detect specific entities in text queries relating to various types of media files. The ideal freelancer for this project would have a solid understanding of Python, machine learning, NLP, and experience with BERT models. Features of the Python Script: - Process text queries obtained from a CSV file (example CSV attached) - Detect entities such as: - Persons - Places - Events (e.g., weddings) - Dates - Number of individuals visible - Media type (Image, Video, Audio, Text) - Detailed type (Interview, Landscape, Close Up, Group, etc.) - Length - Content - Retraining should be based on a provided CSV file containing Sentenc...

I'm looking for a proficient Python developer to create a script that can efficiently scrape active IPs from a text file I will provide. The following specifics are required in this project: - The Skill-set: Strong Python programming skills, experience in IP scraping and working with text files would be an advantage...scraping and working with text files would be an advantage. - Task Details: You need to extract the 'Activity Data' from these IPs. Profound knowledge in network protocols is a must-have. - Output Handling: The activity data extracted should directly be written to a text file. A clear understanding of FileIO operations in Python would be crucial. A successful completion of this project might lead to more future collaborations. I'm looking for...

I'm in need of an expert in social media marketing to help me boost my online presence across Facebook, Instagram, and Twitter. Your key responsibilities will include: - Developing a comprehensive social media marketing strategy that aligns with my business goals of increasing brand awareness, driving website traffic, and generating leads and conversions. - Creating and curating engaging content specific to each platform. - Managing the day-to-day operations of social media accounts and ensuring content is posted at optimal times. You should have a proven track record of success in social media marketing, ideally including experience with Facebook, Instagram, and Twitter, and an understanding of how to drive real business re...

...overcome perennial lack of data (let alone quality data) to support effective decision making, particularly in developing economies. Targeted party(s): 1 company and its BODs PLEASE FIND THE JOB DESCRIPTIONS & REQUIREMENTS BELOW: -Conduct research the provided [individual(s) or Party(s)] in all litigation sources in both native language and English; -Conduct research the provided [individual(s) or Party(s)] in all bankruptcy and insolvency sources in both native language and English; -Conduct research the provided [individual(s) or Party(s)] in all local and national news medias and social media in both native language and English. -Example of worthy and relevant news: o Court (legal) actions (either as plaintiff and/or defendant) o Bankruptcy/Insolv...

I'm looking to start a digital marketing agency focusing on social media marketing. I'm seeking collaborators who are interested in co-owning and scaling the business with me. - Required Collaborators: I'm specifically in need of graphic designers, SEO specialists, and content writers. - Communication Preference: I prefer communication via voice or video calls. This is to ensure that we maintain clear lines of communication and foster a strong working relationship.

Social Media Content Creator- a. To play a pivotal role in strategically planning, creating, and uploading content tailored for our online audience. b. Be responsible for proficiently editing videos and posts to maintain high quality standards. c. Conducting research to identify trending content and creatively utilize our platform to produce engaging material. d. Crafting relevant written content for posts and stories. e. For creating four posts and five stories every week.

NEED URGENT WILL HIRE NOW I am in need of an experienced Laravel Developer to help customize a law firm management system. It appears that specific features have not been provided, however, it would be beneficial if the freelancer has knowledge implementing features such as document management, case tracking, and...would be a bonus. However, the following specifics were not given, so email management tools, payment gateway inclusions, or calendar integration may be involved. Skills needed: - Proficiency in Laravel - Understanding of legal management systems - Experience with third-party integrations - Ability to implement document management, case tracking, and time-task management. If you fit this description, please submit your bid with a summary of your experience with similar...

I'm looking for a skilled AI developer who can enhance the features of images for my social media accounts. Attached photo is taken within the wind tunnel. We would like to make it pop express the feeling of flying, maybe with blue skies around. People that look at it will get the urge to fly! We would like photos with both woman and men age betwwen 18-20 and from different angels please. Ideal Skills: - Proficiency in AI and image processing - Understanding of social media image standards The project mainly involves: - Improving the aesthetic quality of the images - Ensuring they are optimized for digital display - Implementing the enhancements in a way that is compatible with various social media platforms Please provide samples of your ...

I have an image that's currently crooked and I require someone with the software and skills to straighten it out. Ideal skills and experience for this job: - Proficient in image editing software - Familiarity with correcting verticals and horizontals - Experienced with preparing images for digital platforms, such as social media or websites.

I'm seeking a highly-skilled social media expert to magnify our car repair expertise. - *Social Media Posts*: Our main goal is to showcase our skills in restoring vehicles after accidents. We need a creative strategy to highlight our work through before-and-after pictures, focusing primarily on the stunning final look of each vehicle post-repair. - *Instagram Profile Upgrade*: Alongside the visual content creation, we hope to enhance our Instagram layout and design as part of our digital brand identity. The ideal candidate should have a knack for visual storytelling, a solid understanding of Instagram algorithms, aesthetics, and expertise in creating compelling layouts. Previous experience in the automotive industry or similar projects will be great...

I'm in need of a skilled professional who can help me generate high-quality B2B leads for my marketing business. My target is the daycare industry, specifically within a regional scope. Key Requirements: - Industry Under...is essential to identify potential leads in this industry. - Geographic Proficiency: Experience or knowledge of regional marketing is a plus. The primary aim of this project is to boost sales through these leads. A successful candidate should be able to deliver leads that are not only numerous but also have a high conversion potential. Ideal Skills and Experience: - Proven track record in B2B lead generation, ideally in the daycare sector. - Strong understanding of regional marketing tactics. - Excellent communication and negotiation skills to foster su...

Need a Lead Generation expert and appointment setter to generate leads for our accounting firm. This will be a pay-per-qualified lead and appointment project. Please explain the strategy you will use and experience

**Title:** Seeking a Creative Editor for Simple Yet Stylish Photo and Video Editing Are you a talented editor with an eye for simplicity and style? I'm in search of a freelancer who can enhance my photos and videos in a cool and captivating manner for my marketing and social media endeavors. While my budget may not be extravagant, I'm looking for someone who can work their magic to create polished content that resonates with my audience. The ideal candidate should have a knack for bringing out the best in visuals while keeping things simple and impactful. Whether it's refining images for Instagram or crafting engaging video snippets for promotional purposes, I need someone who can elevate my content without breaking the bank. If you're passionate about ...

I am looking for an intermediate level Ethereum token smart contract developer to join my project. Your tasks: - The implementation of token creation and distribution features. - Enabling token transfer functionality. - Conducting a comprehensive smart contract audit to ensure security and effectiveness. Please note that although the specifics of the job were not detailed in the project description, I am searching for individuals with intermediate knowledge and experience in Ethereum token development. As such, please include a detailed project proposal in your application, outlining how you intend to accomplish the tasks outlined above. This project provides an excellent opportunity for those looking to enhance their portfolio in cryptocurrency and blockchain developmen...

I'm in need of a skilled professional to assist in creating an email marketing and lead generation campaign that will target travel agencies across the UK, Europe, USA, and Latin America. Key Requirements: - The primary goal of this campaign is to generate new leads. - The focus will be on utilising email as the main channel for lead generation. Ideal Skills and Experience: - Proven experience in creating effective email campaigns. - Demonstrated success in lead generation, particularly within the travel industry. - Skilled at developing strategies to reach and engage with the target audience of travel agencies in the specified regions. - Knowledge of and access to relevant email marketing tools and platforms. - Strong communication skills to ensure the campaign...

Project Title: Conversion of FBX File to GLTF Format Project Description: We are looking for a skilled freelancer to convert a detailed 3D model from FBX file format to GLTF format. The model is currently optimized for use in 3D rendering software, but needs to be converted to GLTF for compatibility with web-based applications. Responsibilities: - Convert a high-quality FBX file into GLTF format while retaining all textures, materials, and animations. - Ensure the converted file is optimized for web use, with careful attention to minimizing file size without compromising the visual quality. - Provide technical advice on maintaining the integrity of the 3D model during the conversion process. Requirements: - Proven experience in 3D modeling and file conversion, specifically with ...

I'm looking for a skilled photo editor to conduct numerous touch-ups on a specific image. Some of the tasks include: - Logo Removal: There are logos present on the chest and sleeve of the subject's shirt that need to be completely removed. - Skin Retouch: Some minor adjustments to be made to the subject's skin to ensure a cleaner look. - Hair Correct...Hair Correction: I would like some fly aways in the hair to be retouched out of the image. The perfect candidate for this project needs a strong understanding of photo editing software, a keen attention to detail, and previous experience in similar projects. Demonstrating an ability to work with hair and skin retouching in a photo editing software will be a big plus. This project could potentially lead to more work in...

I need Flutter developer with PHP knowledge or a team of developers to take care of a few projects in hand. I will share detailed description with the developers in chat communication.

Payment rate 1 rupee per word This job involves 2 tasks. To be completed by 5th May including revisions. Task 1 - Write one blog on the following topic - "Synthesia Review 2024: Is It The Best E-learning Video Software?" Word count - Around 2000 Keywords: Primary = e-learning video software Additional keywords = e-learning video creation software, e-learning video maker, ai video creation software, ai video generator, synthesia ai, ai video maker, ai video creator, ai text to video generator, create videos from text with ai, synthesia ai avatar, video creation using ai, ai generated faces video, text to ai avatar video. Writing style - Authentic, yet friendly. Supported with a lot of images and screenshots. It should be in-depth and should feel like the author has ex...

I'm in need of a digital advertising expert who can manage our campaigns across Google AdWords, Facebook Ads, and LinkedIn Ads. Key Requirements: - Proficiency across Google AdWords, Facebook Ads, and LinkedIn Ads. Experience in similar projects is essential. -...or similar demographics, is preferred. The main objectives for this project are to increase website traffic and generate leads. The successful candidate will also need to ensure our ads are effectively reaching our target audience and resonating with them. This project offers the opportunity to work on a well-established business and help us drive valuable traffic. A successful campaign will lead to a long-term relationship and possibly further projects. Looking forward to hearing from talented digital advertisi...

I am seeking a highly skilled professional to manage and optimize our social media presence and improve our SEO ranking, in addition to creating compelling content for our diversified B2B and B2C audiences. The ideal freelancer should have: - Profound expertise in Social Media Management, notably on Facebook and Instagram - Strong background in SEO Optimization - Excellent proficiency in Content Creation A spotlight of our campaign will be on Facebook and Instagram platforms. Candidates with proven success in driving engagement and conversion for both B2B and B2C audiences are highly preferred. If you can strike the balance and effectively optimize our web presence, please bid. Looking forward to an exciting partnership.

I require a highly skilled, creative professional to perform advanced video editing on a piece that will be posted on social media platforms. I anticipate the final product to be less than 1 minute long. Your responsibilities will include: - Advanced editing, focusing on color correction and special effects - Ensuring video length adheres to desired constraints Ideal skills for the job: - Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, etc. - Experience in color correction and the application of special effects - Understanding of short form video editing, preferably for social media - Ability to create engaging content within a one-minute timeframe.

I'm in need of a virtual assistant to create accounts and verify them. IMPORTANT INFO: You will get paid per verified profile You must have flexible time You will need a laptop You must have knowledge how to use TeamViewer (to control my laptop from yours) You must have knowledge of how excel work to write information Previous experience as a virtual assistant or in social media management is a plus.

I'm in need of a freelancer who can help me generate leads focused on the corporate gifting sector. The ideal candidate should have: - Previous experience in lead generation, particularly in the corporate gifting industry - A network of contacts or the ability to create connections within the sector - A creative and strategic mindset to identify potential clients and business partners - Excellent communication skills The main aspects of the project are: - Understanding my business's requirements for corporate gifting - Identifying potential clients and business partners - Generating leads that can be converted into successful business transactions The end goal of this project is to build a strong portfolio of leads that will help grow my business in the corporate giftin...

I need a seasoned videographer to create a high-quality and comprehensive 2-hour documentation video capturing all aspects of a dance recital. This video will not only serve as a historical record, but also provide insightful visuals of ...sequences, laying greater emphasis on solo and group performances. - Manipulate and edit film pieces in a way that is invisible to the audience. - Use expertise in visual editing to craft a dynamic and cohesive narrative. Ideal Experience and Skills: - Previous experience videographing dance recitals or similar stage performances. - Proficiency in digital editing systems and packages (like Avid Media Composer, Lightworks, Premiere, After Effects and Final Cut). - Experience with special effects, 3D and compositing. - Creative mind and storytelli...

I need an expert in email marketing to design and execute a successful lead generation campaign. Key Requirements: - Conduct an email campaign to generate leads for a travel agency - The primary goal is to promote a product or service - The target audience are travel agencies Ideal Skills: - Proven track record in successful email marketing campaigns - Familiarity with lead generation techniques and strategies - Experience with B2B email campaigns - Knowledge of the travel industry is a plus The freelancer I am looking for should be able to develop an engaging email campaign that highlights the unique selling points of our product or service, and effectively targets travel agencies as prospective clients. The implementation of the campaign should be well-struct...

We need an online Virtual assistant to help us with our company tasks such as social media and linkedin job posts, research data entry etc... The tasks are very simple, however, this will be ongoing, daily work for the foreseeable future. Must be reliable and consistent in order to be successful in this role.

...company page and generating compelling content using tools like Photoshop to enhance our online presence. Responsibilities: LinkedIn Company Page Creation: Develop a professional LinkedIn company page that effectively showcases our services and engages our target audience. Content Creation: Produce captivating visual content using tools like Photoshop to accompany our posts on LinkedIn and other social media platforms. Client Acquisition: Proactively reach out to potential clients who require transportation or customs clearance services, establishing rapport and fostering long-term relationships. Promotional Strategy: Devise and implement innovative strategies to promote our services, leveraging both online and offline channels to maximize our reach. Client Relationship ...

I'm looking to transform my logo into a modern and sleek 3D 4K animation that can be used a...and sleek 3D 4K animation that can be used across various platforms. Key Requirements: - You will be required to convert my existing logo into a 3D format. - The animation should be in 4K resolution. - The style should be modern and sleek. Deliverables: - The final animation should be provided with all source files. - The animation should be suitable for use as an email signature, on social media, and on our company website. Ideal Freelancer: - Proficient in 3D animation and graphic design. - Experience in creating logo animations. - Ability to deliver a modern, sleek design. - Previous experience with 4K resolution animations is highly desired. Looking forward to ...

I'm looking for a professional with experience in creating Google Ads f...campaign should target consumers within a specific age range. Ideal Skills/Experience: - Proven track record in Google Ads for video - Knowledge of YouTube ad management and optimization - Experience in lead generation campaigns - Proficiency in audience segmentation, specifically age-based demographics Responsibilities: - Create and manage a YouTube video ad campaign - Implement a strategy that focuses on generating leads - Accurately targeting the specified age range i want to ad on this video = Please include past works, specifically with lead generation and audience segmentation, in your bid. Your strategy to achieve these objectives is crucial for selection.

See "pair programming/code walk-through" for details. This is just a 3h milestone to see, if it makes sense to collaborate.

GrowiGram service fee + marketing & lead gen

I'm looking for a skilled web designer to create an engaging landing page with the main purpose of generating leads. D...project will need to collect the following information from the leads: email addresses and phone numbers. - Once collected, the leads need to be contacted or notified via email, phone call, and SMS. Ideal Candidate: - Proven experience in designing effective lead-generating landing pages. - Outstanding UI/UX skills. - Knowledge of email and SMS marketing. - Familiarity with data protection and privacy regulations. The ultimate goal of this project would be to create a user-friendly landing page that efficiently collects and manages our lead information. This is a great opportunity for any web designer looking to showcase their ability to design hi...

I need a skilled designer to create a versatile logo for my brand, which should combine text with a visually appealing...an included blog section. Key Requirements: - Create a unique and versatile logo design - Design a minimalist style website - Implement a user-friendly blog section -Develop visuals and generate content for social platforms, while overseeing marketing initiatives and trials. Ideal Skills: - Proficient in logo and web design - Experienced in creating minimalist aesthetics - Familiarity with user-friendly blog integration - Strong portfolio demonstrating past logo and website projects, particularly those with a minimalist style. - Strong proficiency in content writing and Social media management. Please, share your relevant experience and provide ...

I'm looking for a skilled designer who can work ...for a skilled designer who can work in both Canva and PowerPoint. The project involves creating a range of designs for various audiences and purposes. Key Requirements: - Proficiency in Canva and PowerPoint - Experience in creating engaging Social Media Graphics, Presentations, and Marketing Materials - Must be able to tailor designs to suit a variety of audiences including Business Professionals, Students, and Creative Professionals Ideal Skills: - Expertise in graphic design and layout - Understanding of different design types across social media, marketing, and presentations - Ability to adapt a design to suit various target audiences - Excellent communication and collaboration skills Looking forward...

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I'm in need of a skilled content writer to craft a compelling, ...industry-specific jargon that would resonate with professionals in the business sector. Ideal Skills and Experience: - Proven track record in writing lead-generating content, particularly for businesses. - Ability to understand and translate complex, technical concepts into engaging and accessible language. - Familiarity with the business sector and the unique challenges and concerns that businesses encounter. - Excellent communication and storytelling skills. - Previous experience in working on similar projects or in the same industry would be a plus. Please provide a sample or two of your previous work that showcases your ability to write compelling, lead-generating content for businesses, especially i...

I'm in need of an experienced 2D animator to create traditional hand-drawn cat and animal based animations for social media / website content. Key Requirements: - The animation style should be traditional hand-drawn based on a characters already designed. - The primary use of the animation will be for social media and website content. The deliverables should include: - Individual scenes/files for potential future use. - A complete video that can be directly posted on social media and website. (also YouTube) Ideal Candidate: - Proven experience in creating traditional hand-drawn animations based on concepts provided. - Previous work in creating content for social media and brand promo focused works. - Able to deliver animation...

Project Title: Description: Seeking a talented designer to refresh our logo. Our current logo features a woman and cocoa beans. However, we'd like to update the logo to better reflect our focus on coffee and pay homage to our founder, who was a pioneering figure in the Kenyan coffee industry. Requirements: Incorporate a woman figure in the logo to represent the founder of our Coffee Company. The woman should exude strength, resilience, and leadership. Replace the cocoa beans in the current logo with coffee beans to reflect our primary product. Maintain the overall style and color scheme of the current logo, as we are attached to its aesthetic appeal. Ensure that the logo is versatile and can be used across various platforms, including packaging, signage, and digital me...

I'm in need of a proficient copywriter who can assist in enhancing my advertising campaign. While I've skipped specifying the nature of my campaign, I would need someone adaptable enough to handle a versatile range of requirements. Here are some key elements to consider: - Content Type:...1000 words. Be prepared for dense, critical work demanding focus and efficiency. - Skills and Experience: You should have a solid grasp on advertising dynamics, consumer psychology, and marketing strategies. Previous experience in the advertising industry and a resume filled with similar projects would be an asset. The end game of the project is to increase brand visibility and create substantial lead conversions. Enthusiasm, diligence, and creativity are virtues that would drive this...

I'm searching for a seasoned Facebook ads expert who resides in Brazil to manage a media buying project for a gaming product. The goals entail: - Reaching an audience in Brazil. - Generating new leads and achieving an increase in sales. Ideal Expertise: - In-depth knowledge of Facebook ads media buying. - Previous experience advertising gaming products would be beneficial. - Understanding of the gaming market in Brazil. It's critical that the freelancer resides and operates within Brazil in order to fully understand and tap into the local market. You would also be expected to leverage your detailed understanding of the market to optimize the campaign for maximum performance.