Marketing sales ukraine required jobs

...to significantly increase online sales of a specific digital course. To achieve this, I am looking for an experienced and creative digital marketing professional who can implement effective strategies targeted at general consumers. The project will involve: - Developing and executing a result-oriented digital sales. - Identifying potential markets and reaching out to them - Boosting customer engagement and conversion rates -Making the sale! The more you sell the more you make. Simple. Ideally, the freelancer should have: - A proven record of increasing digital sales - An understanding of different digital marketing channels - Experience in targeting general consumers with digital products - Expertise in Pinterest Marketing, Organic Marketi...

I am seeking assistance with outbound telesales in the fashion recruitment industry, with the core objective of generating high quality leads, and setting follow-up calls. Prospective leads I am targeting include industry businesses of all sizes, including Fashion brands, Designers, showrooms, and Fashion PR agencies. The ideal freelancer will have: - Proven experience in outbound telesales in France. - An excellent telephone manner, and perfect spoken French. Italian also highly desirable as second language. - A strong and verifiable track record of generating leads and working to targets. - Excellent communication and persuasion skills. Your task will be to introduce the business/service to potential leads, record information accurately and keep a comprehensive database of contacts, ...

Digital Marketing and Website Development

...what I need: - The CRM system should be accessible through a web browser. - Its primary function will be sales tracking. I want a solution that will help me monitor and manage sales effectively. I envision the CRM system to perform sales tracking in the following ways: - By individual salesperson: The system should show the performance of each salesperson. This way, I can analyze their work, reward high performers, and provide feedback to those who need improvement. - By team: It should also provide an overview of each sales team's performance. This will help me assess the overall productivity and effectiveness of my salesforce. - By product/service: The CRM system should track the sales of each product or service. This will allow me to deter...

I'm in need of a skilled developer proficient in MySql, Php, HTML and Css, who can add a functional back office and payment system to my existing website. Key Requirements: - Your primary task will involve adding a back office and payment system that will be database-driven. - The system should include user management capabilities, payment processing functionality, and robust sales and customer record tracking. - Specific features for user management include: user registration, login, and profile management. - For the payment system, you'll need to integrate a payment gateway, provide for invoice generation, and ensure that the system maintains comprehensive transaction history tracking. The website is already designed, so your task will be to add the necessary function...

...me create and manage impactful LinkedIn campaigns that will increase brand visibility and CV generate leads for my business. Selling through those leads would be highly appreciated. Key Responsibilities: - Develop a comprehensive LinkedIn marketing strategy that aligns with my brand goals - Execute the plan, ensuring content is engaging, professionally presented and in line with best practices - Monitor campaign performance and make necessary adjustments to ensure goals are met Ideal Skills and Experience: - Proven work experience in social media marketing, specifically on LinkedIn - Excellent understanding of LinkedIn's features and algorithms - Strong analytical skills to measure campaign success - Ability to create high-quality, engaging content - Experience in l...

I'm looking for a skilled and experienced marketing professional to help create and manage an Amazon ads campaign in the European region. Key Project Details: - Target Region: Europe - Main Goal: Increase product sales - Preferred Amazon Ad Type: Sponsored Products Key Responsibilities: - Create and manage a comprehensive Amazon ads campaign targeting European customers. - Regularly monitor and optimize the campaign to ensure maximum effectiveness in boosting sales. - Provide detailed reports on the campaign's performance, including key metrics like click-through rates and conversion rates. Ideal Skills and Experience: - Proven track record in successfully managing Amazon ads campaigns, especially in the European market. - In-depth knowledge of Amazon&#...

I'm looking to produce a live-action promotional video to showcase the features of my product. The video is intended to be the primary driver for increasing product visibility and potentially driving sales. Key aspects of the project include: - The video should be vibrant and engaging, with a clear focus on demonstrating the product's features in a compelling manner. - I'm open to creative input from the freelancer regarding the best locations for shooting. The video can be shot indoor, outdoor, or a combination of both. - Given the live-action nature of the video, the freelancer should have experience in working with actors and directing video shoots. - It's essential that the final video is of high quality and suitable for social media and other digital pl...

I'm in search of a professional with expertise in Mailchimp marketing, aimed particularly at businesses in the United States. The key objective is to increase brand awareness, through the promotion of our products. email marketing campaign is targeting the real estate relators in USA from an Australia company; 2.A Candidate must own his/her portfolio of recipients with consent from recipients before sending them commercial electronic messages. Consent can be express or inferred, but it must be clear and specific. Express consent is obtained when a recipient actively agrees to receive marketing messages; : Marketers must clearly identify themselves and provide accurate contact information in every commercial electronic message sent. Option: Every commercial

I'm running a window cleaning company in the York region of Ontario in C...generating two recruits per hour that meet our criteria and can be closed for a minimum of $200 each. If you can do this for 3 hours, you have passed. If you accomplish this goal, we'll consider offering you a permanent position with our team. This role is crucial to the success of the company, as the ability to secure clients directly impacts our scheduling and revenue. You should be comfortable with sales and have a good understanding of the York region area. Your communication skills, persistence, and creative thinking will be key in the success of this project. Areas in York region include: - Markham - Richmond Hill - Vaughan - Woodbridge - Scarborough - Newmarket - Aurora - King City - Stou...

...appealing copy that will captively describe each product whilst also promoting their unique qualities and advantages. - To gain a comprehensive understanding of the products, I will provide detailed product specifications, competitor product descriptions, and user testimonials. - Expertise in creating compelling and captivating copy, coupled with an understanding of selling strategies and product marketing is ideal. - A keen eye for detail and strong research skills are necessary to ensure accurate and enticing product descriptions. - Prior experience in product copywriting within a diverse range of industries will be highly regarded. By merging product knowledge with your writing skills, I look forward to creating product descriptions that will appeal to my customers and giv...

I'm looking to upgrade my Odoo 9 system to the latest version, either 14, 15 or 16. In addition to the upgrade, I also require some customization, even though I haven't specified exactly what this involves. Currently, the modules I use include Sales, Inventory, Accounting, and Purchase, which all need to be part of the upgrade. Skills and Experience Required: - Proven experience with Odoo system upgrades and customization. - Strong knowledge of Odoo modules such as Sales, Inventory, Accounting, and Purchase. - Ability to integrate the new system upgrade effectively. - Understanding of third-party software integrations with Odoo. - Skilled in developing and customizing user interfaces. - Experienced in the development of new modules for Odoo. Although I ...

I'm seeking a professional who can assist in generating leads and potentially converting them into clients for my window cleaning business. The leads should be specific to suburban neighborhoods and residential areas, with a primary aim of increasing sales. Key Responsibilities: - Identify and gather leads from the specified suburban neighborhoods. - Develop strategies to convert these leads into potential clients. - Prioritize on generating leads that have a higher likelihood of converting into sales. - Maintain a professional and engaging approach towards potential clients. Free Trial Opportunity: As part of our hiring process, we're offering a free trial period to assess your ability to generate leads effectively. During this trial period, you'll be taske...

I have a substantial Instagram following and am looking to leverage it for brand promotions. The ideal freelancer should be adept at brand promotion on Instagram. Key Requirements: - Experience in brand promotion, especially on Instagram - Ability to engage effectively with an audience - Proven track record of increasing brand awareness and sales - Understanding of different types of promotions, e.g., product launches, ongoing collaborations - Flexibility for both one-time promotions and long-term collaborations Please note that while specific industries are not mentioned, your familiarity with a range of brand types is crucial. Your proposal should include your approach to brand promotion, along with any relevant case studies, if available.

Hello, I'm a guest post outreach specialist and a link builder. I have a team of 10 experienced individuals. Backlinks are the best way to increase sales and rank organically. I have websites with high DA, DR, and traffic. Guest posting can boost the DA, DR, and traffic of a website with low DA, DR, and traffic. Rank rapidly in the Google search console with this secret source. Sample for Previous work I had done on high-ranking sites as a Guest post provider

I'm looking for a proficient sales representative to sell my services. Mandatory Skills: - Exceptional customer service - In-depth technical knowledge - Superior negotiation skills - Perfect English and Spanish is a must! Compensation Strategy: The chosen representative will be paid on an hourly basis. Experience in selling services is a must, as they will need to convincingly communicate the value of our offerings. The ideal candidate should be able and ready to handle client inquiries effectively and meet the sales objectives. You must be able to thrive in customer service, possess technical knowledge, and have leading negotiation skills. Your experience will reflect your understanding of client needs and help meet our business goals.

As agreed, a new project for the marketing design.

I'm seeking a seasoned expert in digital marketing, with top-notch skills in social media management, content creation, marketing, and SEO optimization. Your primary duties will include: • Managing my social media presence on Facebook, Instagram, and Twitter • Creating and marketing engaging content for my various platforms • SEO optimization to bolster website traffic and search engine ranking The goal of this project is threefold: • To significantly increase the awareness of my brand across social platforms • Drive consistent, high-quality traffic to my website • Generate valuable leads or sales If you have a proven track record in these areas, along with a knack for turning social media followers into customers, I�...

...of the app is its ability to let users upload a home photo and modify the driveway with custom colors and textures of our products. Key Features Required: - Photo capturing capability via device camera - Feature to apply our product colors and textures to the driveway area in the photo - Predefined color and texture options along with color picker tool for customizations Ideal Skills: - Proven experience in mobile app development, with a focus on photo editing features. - Proficiency in iOS and Android platforms - Ability to integrate color picking tools and texture mapping features. Our primary goal is to boost our custom product sales by offering a tool that lets users visualize their driveways in various textures and colors. We're looking for a sleek desig...

As a bilingual Sales Specialist, I need someone with a mid-level experience to enhance our product and service sales in the retail sector. (5 Sales Specialist needed). Key Requirements: - Fluent in both English and Spanish - Mid-level experience in retail sales enhancement - Proven track record in increasing product and service sales Your responsibilities will include: - Engaging with potential customers to secure new sales opportunities - Collaborating with our existing sales team to strategically enhance our product and service offerings - Utilizing your bilingual skills to expand our customer base and increase overall sales The ideal candidate will have: - Strong communication and negotiation skills - Adept at understanding and ...

Social media ads for marketing skin care

I am seeking a talented and experienced Mobile Application developer familiar with the Multi-platform App User Interface (MAUI) framework to create a data display mobile application. The specification of the application remains open, as I am unsure about the need for integration with external APIs or databases. Skills I am looking for: * Proficiency in MAUI development * Experience in creating apps for multiple platforms * Good understanding of API and database integrations * Ability to provide technical advice and recommendations Your main task will be establishing the foundation of the app considering future functionalities might be added. Your insights and expertise are key, as the specifics beyond data display and the potential requirement for external integrations are still to be d...

I'm looking for a skilled SEO expert who can drive traffic, improve rankings and ultimately lead to increased sales for my business. Key Project Details - **Main Objective:** Lead generation and sales. - **Target Audience:** B2C (Business to Consumer). - **Platforms:** Google, Bing, and social media sites. Requirements: - Experience in B2C lead generation and sales through SEO. - Proven track record of improving search engine rankings. - Familiarity with SEO tactics on Google, Bing, and social media sites. Please provide details of your relevant experience and approach to this project in your bid.

I'm looking for an experienced professional who can help me optimize my Zoho setup. Here's what I'm looking for: - **Features**: The Zoho setup should include robust features for contact management, deal tracking, and email marketing. This is essential for our brokerage operations. - **Team Size**: The setup should cater to a team of 1-5 members. The interface should be user-friendly and intuitive for our small team. - **Integration**: I need this setup integrated with a phone program. The ability to sync data seamlessly across these platforms is crucial for our workflows. Ideal candidates for this project are those with a proven track record of setting up Zoho for real estate or similar industries. You should be proficient in customizing CRM systems and ensuring sm...

I'm in need of a unique logo that will primarily be used for marketing and advertising purposes, both online and in print. Key Details: - Guard Auto Detailing - Main color yellow, white and black - Eagle mascot - It should be versatile enough to adapt to various marketing materials and platforms. Ideal Skills: - Strong graphic design and branding experience. - Ability to create versatile logos suitable for both online and print. - Understanding of how to evoke specific emotions through design.

...experience in developing network marketing and sales management systems. This project will involve the creation of a comprehensive system that integrates sales and inventory management, along with a mobile application for Android and iOS. Key Features of the System: - User Registration and Login: A secure and easy-to-use registration and login system for users. - Sales Tracking and Reporting: Ability to track sales data and generate detailed reports. - Inventory Management: Manage and track product inventory within the system. - Partner Activity Tracking: A feature that tracks partner activities, sales, and commissions. - Communication & Marketing Tools: The system should include tools for email marketing, social media sharing...

Hi, i Will Help you In setting up Advance Tracking and Reporting for your website. please accept the quote request and lets discuss further. Thanks

...same values and energy in your sales calls. We are looking for an experienced High ticket closer on a commission-based and a base salary. It will be a 12% commission on coaching programs of $7200 or higher commissions of %15 for a high closing rate above 25% We have a complete 12 months coaching and mentorship program and we already have a high ticket closer at the moment and we are looking to expand our team. All the leads come from a video sales letter that shows the value of our program and how it can shortcut their career to cybersecurity. I will provide you with the complete sales script, all the objection handling we use, the technical terms, all our coaching offers (for down-sells if needed). You have the space to add your own experience to the sales...

I'm looking for an email marketer with a knack for clear, professional design. The purpose of my campaign is to drive awareness of my products and services amongst a B2B contacts list. Your expertise will enhance communication with potential clie...is to drive awareness of my products and services amongst a B2B contacts list. Your expertise will enhance communication with potential clients in a professional and clean layout. Key Requirements: • Develop a professional and clean email template. • Creatively promote our products/services specifically catered to B2B contacts. • Experience in B2B email marketing highly preferred. • Proven ability to deliver an effective email marketing strategy. Excited to work together and build a campaign that will ...

I'm in need of a cold caller for my marketing campaign. The main goal is to generate leads for my business, with a focus on the B2B sector. Key Responsibilities: - Make cold calls to potential clients in the marketing industry - Identify and qualify leads for follow up - Set appointments for our sales team Ideal Qualifications: - Experience in cold calling and lead generation - Familiarity with the marketing industry - Excellent communication and negotiation skills - Ability to work independently and as part of a team This is a crucial role in our marketing campaign, so I'm looking for a dedicated individual who can help us achieve our goals.

I have a fascinating true story that I believe would be perfect for all audiences, and I'm looking for professionals to help me sell it. It's very important that the story is seen as informative. Key ...authenticity. - Informative: Whistle blower exposing Facebook approval of online gambling ran through pages, groups, profiles. Exposes alliances with Cashapp, Paypal, Venmo as the top three transaction exchanges. Inside involvement with gambling Names, live video, payment of winnings. Bingo, Pull tabs, slots and vendors. I'm looking to collaborate with a freelancer who has a background in content sales, storytelling, and radio programming. Experience with selling stories in the past would be a great advantage. I’m open to hearing your thoughts on how we ca...

Hello Digital Marketing Enthusiasts, Are you passionate about digital marketing and SEO? Do you have a knack for creativity and a hunger for learning? If so, we have an exciting opportunity for you! We are seeking dedicated individuals to join our collaborative team of digital marketers. Whether you're a fresher looking to gain hands-on experience or have some past experience under your belt, we welcome you to be a part of our journey. Here's what we're looking for: 1. Passion for digital marketing and eagerness to learn and grow 2. Freshers in the field are encouraged to apply, but individuals with some past experience are also welcome 3. Ability to work part-time, with a commitment to a long-term collaboration 4. Preferably pursuing graduation or ...

I'm seeking an experienced social media specialist who can step in to boost my brand's presence on Facebook, Instagram, and TikTok. Key Respo...Responsibilities: - Content creation and regular posting, ensuring the messaging aligns with brand values. - Enhance audience engagement and interaction, promoting openness and a sense of community. - Assist in advertising and promotions running effective lead generation campaigns. The main goal of my social media presence is to supercharge lead generation and drive sales. An ideal freelancer would have proven experience in social media marketing and a strong understanding of these platforms. Experience in lead generation and conversion optimisation will be highly valued. Let's connect and bring my brand's soc...

I'm looking for a skilled video editor who can take my raw footage and transform it into engaging, high-quality content. My primary focus is on Reels - these short videos need to be creatively edited with advanced techniques like colo...techniques like color grading and special effects. Key Requirements: - Skilled in advanced video editing techniques - Ability to execute color grading and special effects - Proficient in creating short-form content, particularly Reels - Experience in Instagram marketing The end goal of these edits is to drive sales, so I need someone who can help me create content that is not only visually appealing but also strategically crafted to encourage conversions. If you have a proven track record in video editing and Instagram marketing...

...campaigns on both Google and Bing Ads. Key Responsibilities: - Develop and optimize ad campaigns on Google and Bing to generate leads. - Analyze and report on campaign performance - Proactively suggest and implement improvements to enhance effectiveness. - Ensure targeted advertising content reaches and appeals to the over 60 age group. Ideal Skills and Experience: - Proven background in digital marketing, with specific experience in lead generation campaigns. - Expertise in managing Google and Bing Ads, including a strong understanding of their respective platforms. - Ability to target and tailor advertising content to appeal to an older audience. - Strong analytical skills to interpret campaign data and make data-driven decisions. - Excellent communication and reporting skil...

...seeking an experienced freelancer to build a comprehensive Zoho dashboard specifically tailored for my existing business. This dashboard should facilitate effective daily analysis of certain key aspects in relation to the business's financial and operational data. Key Responsibilities: - Design and configure a Zoho dashboard that tracks and analyzes our revenue, expenses, and any patterns in our sales and customer relationships. Ideal Skills: - Zoho dashboard configuration - Zoho analytics - Data Visualization - Financial Accounting knowledge - Understanding of CRM data The ideal freelancer for this project should hold considerable experience in creating business analytics solutions with Zoho. A keen understanding of financial data, CRM analytics, and excellency in data...

...the fashion industry, I'm looking for a website that reflects the modern and sophisticated nature of my brand. Key Requirements: - Design a modern, elegant, and user-friendly website that caters to my target audience - Key pages required include Homepage, Shop (with product listings), About Us, and Collections pages for Spring, Winter etc - Ensure the design is minimalist yet engaging and can easily be navigated - The website should be fully functional and responsive. The website's design should be focused on enhancing the user's experiences and encouraging sales. I need a designer who can handle this project ASAP. Ideal Skills: - Photoshop Skills; to edit photos - Proficient in modern website design and development - Strong understanding of e-commerc...

Change the payment gateway "cryptomus" to stripe. After that. Compile the code to obtain the apk version and an .aab version that will be used in the Google Play Store. In turn, upload the updated code to the app server. Send me the updated source code as well. The app is made on react Native, and the backend is Python. All the API's are made on Python.

I'm looking for a dynamic social media influencer who can engage with a variety of audiences on three main platforms: Instagram, TikTok, and YouTube. ...clothing brand are Millennials, Gen Z, and high-income professionals. Therefore, the influencer should be able to create diverse content that resonates with these demographics. The main goal of this campaign is to generate sales for my brand. The ideal candidate will have a proven track record of driving conversions for e-commerce businesses. Key requirements: - Experience in collaborating with luxury brands - Strong presence on Instagram, TikTok, and YouTube - Proven ability to engage with Millennials, Gen Z, and high-income professionals - Track record of driving sales through influencer campaigns - Creative approa...

...significantly increase the visibility and sales of my book on Amazon. To achieve this goal, I seek the expertise of a skilled freelancer who can tackle: - Amazon Advertising: The campaign should effectively promote my book to my target audience - elementary school-aged children. I require assistance in setting up the campaign, selecting the most relevant ad placements, and ongoing monitoring and optimization. - Keyword Research: A crucial component of this project involves finding the best, high-performing keywords that appeal to my target demographic. Your task is not only to identify these but also to implement them effectively to boost visibility and sales. For this project, experience in Amazon advertising, keyword research, and book marketing strategies is ...

I'm in need of an expert in social media marketing to help me boost my online presence across Facebook, Instagram, and Twitter. Your key responsibilities will include: - Developing a comprehensive social media marketing strategy that aligns with my business goals of increasing brand awareness, driving website traffic, and generating leads and conversions. - Creating and curating engaging content specific to each platform. - Managing the day-to-day operations of social media accounts and ensuring content is posted at optimal times. You should have a proven track record of success in social media marketing, ideally including experience with Facebook, Instagram, and Twitter, and an understanding of how to drive real business results through these channels. Exper...

...industry, location, and other criteria. You will need to use sales navigator and other tools to conduct effective data research. • Profile research: You will need to analyze and evaluate the profiles of the prospects you find and determine their level of interest, need, and fit for my business. You will need to use sales navigator and other tools to conduct thorough profile research. • Data filtering: You will need to filter and sort the data you collect based on the most relevant and important criteria. You will need to use sales navigator and other tools to perform accurate data filtering. • Data collecting: You will need to collect and organize the data you find in a spreadsheet or a database. You will need to use sales navigator and o...

I'm seeking a skilled Google...campaign is to boost online sales, rather than just increasing general website traffic. Key Project Points: - Your focus will be on Google Search Ads, meaning you should have proven expertise in this specific area. - The campaign should primarily target a national audience. Understanding the nuances of this market will be crucial for success. Ideal Freelancer: - Proven experience in Google Ads, specifically in Search Ads - A track record of delivering tangible results in online sales - A solid understanding of national audience targeting and how this differs from other strategies. Please provide examples of your previous work and your approach to this project. Your proposal should outline your plan to help me achieve a significant inc...

I'm looking to start a digital marketing agency focusing on social media marketing. I'm seeking collaborators who are interested in co-owning and scaling the business with me. - Required Collaborators: I'm specifically in need of graphic designers, SEO specialists, and content writers. - Communication Preference: I prefer communication via voice or video calls. This is to ensure that we maintain clear lines of communication and foster a strong working relationship.

I'm in nee...high-quality B2B leads for my marketing business. My target is the daycare industry, specifically within a regional scope. Key Requirements: - Industry Understanding: A deep comprehension of the daycare sector is essential to identify potential leads in this industry. - Geographic Proficiency: Experience or knowledge of regional marketing is a plus. The primary aim of this project is to boost sales through these leads. A successful candidate should be able to deliver leads that are not only numerous but also have a high conversion potential. Ideal Skills and Experience: - Proven track record in B2B lead generation, ideally in the daycare sector. - Strong understanding of regional marketing tactics. - Excellent communication and negotiatio...

**Title:** Seeking a Creative Editor for Simple Yet Stylish Photo and Video Editing Are you a talented editor with an eye for simplicity and style? I'm in search of a freelancer who can enhance my photos and videos in a cool and captivating manner for my marketing and social media endeavors. While my budget may not be extravagant, I'm looking for someone who can work their magic to create polished content that resonates with my audience. The ideal candidate should have a knack for bringing out the best in visuals while keeping things simple and impactful. Whether it's refining images for Instagram or crafting engaging video snippets for promotional purposes, I need someone who can elevate my content without breaking the bank. If you're passionate about visual ...

I'm in need of a skilled professional to assist in creating an email marketing and lead generation campaign that will target travel agencies across the UK, Europe, USA, and Latin America. Key Requirements: - The primary goal of this campaign is to generate new leads. - The focus will be on utilising email as the main channel for lead generation. Ideal Skills and Experience: - Proven experience in creating effective email campaigns. - Demonstrated success in lead generation, particularly within the travel industry. - Skilled at developing strategies to reach and engage with the target audience of travel agencies in the specified regions. - Knowledge of and access to relevant email marketing tools and platforms. - Strong communication skills to ensure the campaign is exe...

I'm looking for a skilled photo editor to conduct numerous touch-ups on a specific image. Some of the tasks include: - Logo Removal: There are logos present on the chest and sleeve of the subject's shirt that need to be completely removed. - Skin Retouch: Some minor adjustments to be made to the subject's skin to ensure a cleaner look. - Hair Correction: I would like some fly aways in the hair to be retouched out of the image. The perfect candidate for this project needs a strong understanding of photo editing software, a keen attention to detail, and previous experience in similar projects. Demonstrating an ability to work with hair and skin retouching in a photo editing software will be a big plus. This project could potentially lead to more work in the future if done we...

I'm in need of an experienced salesperson specialized in construction material sales, specifically for recycled concrete. As an expert in this area: • You'll be primarily based locally. Familiarity with the local market and existing networks will be highly beneficial. • A strong track record in construction material sales is a must. Proven ability to influence, negotiate, and close deals successfully is crucial. • You should possess an expert level of familiarity with recycled concrete materials. A deep understanding of the product, its application, and benefits is pivotal to this role. The ideal candidate will not only help drive sales but also boost the visibility and understanding of the benefits of recycled concrete within the local mar...

We are seeking a skilled and motivated Link Building Specialist to join our team. As a Link Building Specialist, you will be responsible for acquiring high-quality backlinks to improve our website's search engine ranking and drive organic traffic. You will employ various strategies to identify and secure link-building opportunities while adhering to best practices and ethical guidelines.