Press Clipping - repost

THE JOB We just launched a campaign that is generating a lot of buzz on the web and I need a web clipping of what and where the discussion is happening. THE DELIVERY Excel document with list of all mentions of our campaign that you found on the web. Structure as follow: - Domain (source - Ex: [login to view URL]) - Full URL - Title - Author - Language - Type (Press, User Generated Content, etc...) - Tone (Positive - Negative) - Propagation (Number of identical title in Google.) - Buzz (Views, like, etc...) - Rating (1 to 3 stars) You also need to create a PDF report of all the best articles / reactions from the community. HOW TO WIN: - Demo of what you can do. (Sample of excel structure, PDF, etc...) - Proposed other statistics for the clipping. (Inlinks, visibility, alexarank, etc...) In short, anything that help me show how the campaign have created a buzz online. DEMO BRIEFING: The official announcement: [login to view URL] And the website: [login to view URL] Discussion group about it: [login to view URL] Keyword on twitter: tsw arg Keyword on google: "the secret world" arg Keyword on google: "end of the world" arg Keyword on google: "secret world" alternate reality game I don't care about the negative comments as I plan to make a survey with the player so I can specifically track this. I am interested in: Who liked the campaign and why they liked it. Example of coverage so far: Some time it's just snippet within a journalist article: [login to view URL] "Funcom's running a special end-of-the-world ARG right now. Maybe this new change in payment model will extend the life of The Secret World's virtual reality, too." Or sometime the full article is dedicated to the subject: [login to view URL] Regards,