Objectives
This assessment item relates to the course learning outcomes 1, 2 and 3.
Task
You are required to propose a concept solution for an identified problem/opportunity. This proposal
forms the basis of a submission into programs, grants or business funding applications that focus on
innovative outcomes and will form part of the documentation to be prepared for Assignment 3.
Essentially, students are working towards developing the business plan that will be completed in
assignment 3.
As a minimum, the proposal must:
fully define the given problem/issue including under what broad type of innovation (as identified
in this course) the problem/issue would be classified; i.e. strategic; research and development
(R&D); non R&D
explain why the problem/issue should be resolved; i.e. what benefits are expected to be gained
propose an innovative and creative the solution(s); that is, it must not already exist
provide a justification for the proposed solution
provide an anticipated timeline for implementation (from beginning of the project until first
release)
identify anticipated resource requirements.
It would be helpful to review requirements for funding applications for innovative and creative ideas.
The Australia Business Financing Centre provides a list of currently available funding at the
following address.
[login to view URL]
Remember that your proposal must deal with a product, process or service that falls within one of the
digital content industries.
Referencing style
References must be provided whenever you quote, paraphrase or summarise the work of another
author. The required referencing system for this course is the Harvard system (sometimes called the
author-date system or the name-year system).
An abridged Harvard referencing guide can be downloaded from the following address:
[login to view URL]
The Harvard system is described in greater detail in Style manual: for authors, editors and printers,
available from the CQUniversity Library.
Presentation and submission
This assignment must be submitted electronically through the course web site by the due date. It can
be submitted as a .doc, .docx or .rtf file.
Plagiarism
The work that you submit for this assignment must be your own. You may not collaborate with other
people to complete this assignment. Refer to the University's Plagiarism Policy for more information.
All files uploaded will be submitted to the originality checking service [login to view URL]
Assessment criteria
Marks for this assignment will be awarded as follows.
Appropriate definition and explanation of the problem/opportunity
Appropriate innovation classification
Demonstration of innovation and creativity
Development of a possible appropriate solution; i.e. for the identified
problem/opportunity
Provides a realistic timeline for implementation
Provides a realistic set of resource requirements for implementation
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