marketing course

I have a project that is a big company in USA which is named TARGET. This project has 5 parts that must be done by end of the Feb, 28. It must be 10-12 pages. This project belongs to my Marketing course. I provide more information about each part. [login to view URL] Marketing Communications [login to view URL] of the five promotional tools does your brand use (advertising, sales promotion, public relations, personal selling, and/or direct marketing)? You could look at TV ads, internet ads, magazine ads, radio ads, and in-store promotions for examples. Hint:You might want to attach examples of print ads, or show commercials in your [login to view URL] of the five promotional tools do your main competitors primarily use? B. Public Relations, Direct Marketing and Internet Promotions [login to view URL] public relations activities is your brand currently engaged in? Have these strategies been effective?[login to view URL] your brand uses any direct marketing strategies, please describe them in detail. Have these strategies been effective?[login to view URL] your brand promote itself on the internet? If so, how (on its own website, banner ads, etc.)? How does your brand draw more people to its website? How can your company’s website be improved? [login to view URL] Pricing1. What are the different prices charged for the different products in your line at different retail outlets? Hint: You may need to visit a local retail outlet.2. If your “brand or business” is online, how do they price and generate their revenue?3. What are the pricing objectives of your brand? To what extent are prices set on cost, customer value, or competitive criteria?4. What prices are your competitors charging? Has their brand been more effectively established?5. Does your brand use strategies such as price discrimination, bundling or psychological pricing? [login to view URL]*1. Develop two new communication strategies for your target market. They should fit in with the overall mission and the target market of the brand.2. How could your brand create more differential advantages through its pricing strategy? What changes would you recommend for the pricing strategy?