SEO for property rentals web-site

Objective The objective of the assignment is to ensure the Search Engine Optimization for the website of the ADK Web Project, aimed at attaining placement in Google Top 10, Yahoo Top 5, Bing Top 5 and AOL Top 3 as a result of organic search, based on a set of pre-determined keywords and keyword phrases. Background: The website is intended to facilitate the search, review and booking of vacation lodging in the Adirondack National Park of New York State (NYS), USA. The website is currently under construction with a scheduled go-live in late April 2012. Timeline The initial SEO shall be completed before the site goes live, with attainment of required search engine rankings (as stipulated in section “Objective” above) by no later than 1 June 2012. An ongoing support is expected to be provided afterwards in order to maintain the requisite rank of the website throughout the summer high season (stretching from 1 June 2012 to 15 October 2012), and onwards. Note: Due to the seasonal nature of the provided service, above deadlines are very important and MUST be strictly adhered to. Deliverables: 1). Keyword research - Initial SEO analysis based on available online tools (including but not limited to: Google’s Search-based Keyword Tool, Keyword Spy, WordTracker, etc.); - Initial competitors analysis (including but not limited to: [login to view URL], [login to view URL], [login to view URL], [login to view URL], [login to view URL], [login to view URL], [login to view URL], [login to view URL], [login to view URL], [login to view URL], etc.). Estimate competition for same keywords on search engines; - Creation of lists of keywords/key phrases to be targeted; - Campaign optimization and piloting. 2). On-site optimization - Optimization of titles and meta tags; - Image, hyperlink and header tag optimization; - [login to view URL] optimization; - W3C validation; - HTML source code optimization; - XML sitemap creation for Google/Bing/Yahoo/AOL; - Canonicalization / 301 redirect URLs; - Linking to social profiles; - Google, Yahoo, Bing, AOL webmaster tool configuration; - Google Analytics setup (based on the need) 3). Build online authority - Global search engine submissions (including but not limited to: Google, Bing, Yahoo, AOL etc.); - Local search engine submissions (including but not limited to: Google Places, Bing Local Listing etc.); - Updating pages and hCard integration; - Directory submissions (including but not limited to: DMOZ, Yahoo, [login to view URL] etc.); - Press releases optimization; - Social bookmarking; - Article submission and bookmarking; - Promotion of exceptional content for linkbaiting; - Additional one-way links; - Business promotional pages (i.e. including but not limited to: Hubpages, Squidoo, etc.); - Creation of external blogs (i.e. including but not limited to: Wordpress, etc.); - Affiliate website research and inclusion. 4). Social media optimization and marketing - Google Plus brand/business page creation; - Google +1 button installation; - Google +1 via Google search; - Facebook Fan page and Twitter account setup; - Profile content writing; - Gathering followers; - Posting content on Facebook, Twitter; - Custom Twitter background; - Facebook video uploads/welcome page; - Replying/re-tweeting (networking); - Facebook Question Application; - Facebook quiz/polls; - Social media App for Facebook (i.e. YouTube, Flickr, Twitter for Facebook); - Mobile website generator. 5). Maintenance and reporting - Usability and conversion monitoring; - Tracking number of indexed pages and incoming links for the website; - Keyword ranking reports to monitor position on search engines; - Daily, weekly and monthly organic traffic reports; - ROI analysis; - Social reputation monitoring and brand protection; - SEO tools.