Dear Employer,
I am a Public Relations professional with over ten years experience in the luxury, branding and hospitality industries. I have overseen all marketing and public relations efforts for some of the top luxury brands of the world, with positions such as Director of Public Relations for The Setai South Beach, which was inducted into Conde Nast Traveler's "Platinum Circle" for hotels featured on The Gold List for 5 years in 2012 and Travel & Leisure's "World's Best Large City Hotels in the US and Canada" to name a few. I have worked with journalists from some of the world's top publications in the US, UK, France, Germany and Switzerland with proven success in generating international exposure and a solid brand presence in the media and via new media.
In regards to your project, I would be pleased to work with you in developing an overall identity for your brand and continuing with an annual PR Plan. I have created very in depth and comprehensive PR Plans in the past and would be confident in doing so based on your specific brand and goals.
As far as targeting specific media outlets, I would first have to determine the positioning of the brand in order to define the target communication outlets accordingly. I have also been in charge of pairing luxury brands such as Harry Winston, Asprey and Taittinger Champagne, in order to create synergy in branding and marketing relationships which are mutually beneficial.
Regarding the bid, I would suggest an initial fee of GBP 2000 for creating a brand identity and PR Plan, followed by a 6-12 month retainer fee of GBP 1500 per month. Fees are negotiable based on monthly scope of work.
Thank you in advnace and I look forward to your feedback at your earliest convenience.
Best Regards,
Melody