If you can use more clients for your direct marketing campaign, my letter may
be of interest to you. I am currently Director of New Business Development at
a medium size IT network support firm. I hold an MBA from New York University
so I can adapt well to all levels of audience. I speak regularly to CEOs,
owners, or homeowners in finding the very best for my assignment. I author
the very best business plans for loan approval or public grants. I also
compose the very best scripts for direct market campaigns or radio spots. Or, if you require the finest landing, squeeze or sales pages for your campaign, you won't find a better candidate who will deliver excellent results on time.
I pre-qualify candidate companies or individuals for direct marketing campaign
either by industry, geographic, size, income, neighborhood. Presently, I
follow 20 newspapers per day in search of business opportunities. I also subscribe to
my own on-line database services. From these database services I enter
specific bullion code for lists based on region, just opened businesses, or
branches of existing businesses. I qualify and identify the real decision
makers within the target firms. To this I personnally visit major market
cities to research new candidate firms coming into the marketplace.
Qualified candidate firms are added to the internal database with proper notes
and indicators of how a decision is made and who is the decision maker. I
would then make appointments for the internal sales team with the decision maker or
strongest influencer. I brief the internal sales team as to what the prospect wishes to discuss
at the appointment, their years in business, sole proprietorship, partnership, or
corporation, who the real decision makers are, if this is a branch or home
headquarters, who they use now for services, current status of the
relationship, and other qualifying information which will create a good
business fit. I keep my internal sales representatives busy with full
calendars of qualified appointments. The internal sales team doesn't have to waste
their time prospecting.
I obtain my own names of candidate companies or individuals to call upon or
I can use your raw list of information to work from. Excellent Telemarketing qualifying
for new business skills. Average 100 calls per day. I get through gatekeepers.
Excellent proposal writing skills, business plan, scripts; I was fortunate
to have had excellent mentors in my career development. Very good knowledge of todays software programs and platforms. Excellent lead generation skills as evidence with resume attached. Excellent discovery skills: the ability to assess a prospect company needs
through communication with key decision makers, then answering the need with a
well-defined solution. Good team player, motivator, and winner. The ability to write excellent scripts for any direct marketing campaign, direct mail, or convention strategy.
The gift of being able to explain things to customers and clients in easy to understand
lay terms so closure can happen. Many years of in person finding prospects, accessing
needs, proposing and closing sales. Identifying the decision makers quickly. Many years
in lead generation format. The taking of raw information and
producing a qualified record to win with. If you desire, I can offer sound business
advice in how to pursue an audience. If this letter can benefit your current marketing
effort, please e-mail me so we can set up a mutually convenient time to discuss a possible
fit. I thank-you for your kind consideration.
Sincerely yours,
Dick Mattleson
Hartford, CT
