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Manager, Digital Marketing

•Generate leads via paid digital channels globally •Strategy, planning, and execution of media buys across the globe •Manage SEM campaigns in North America, Canada, Europe & Middle East •Increased SEM conversions by 125% and decreased cost/converted click by 46.5% YoY •Manage Display and Retargeting campaigns on various platforms •Brand, engage, inform and generate demand using Ellucian's Social Media channels •Increased Global Social Impressions by 74%, and engagement by 31% YoY for eLive16

Digital Marketing Manager

•Grow top-of-funnel digital audience for OZY •Manage campaigns and budgets across Outbrain, Facebook, Twitter, StumbleUpon, Gravity, Zemanta, Disqus, Taboola, etc. •Increase email subscriptions via earned, owned, and paid media for OZY's Presidential Daily Brief and Daily Dose newsletters •Create and deploy email marketing campaigns and newsletters for OZY •Develop global business partnerships to distribute OZY content. •Manage partnerships with PBS, Huffington Post, CNN, Onet, Nearpod, etc

Digital Marketing Manager, Audience Development

•Grow top-of-funnel digital audience for Washington Post and PostTV •Use social and content discovery channels to drive traffic and launch blogs/sections •Exceeded paid traffic goals for Washington Post by 5% YTD 2014 •Reduced cost by 85% YOY and exceeded overall marketing goal by 67% YTD for PostTV •Support “at risk” ad sales initiatives to deliver targeted audience against promised inventory •Architected marketing database that combines data from all marketing channels and shows P&L

Senior Marketing Specialist

•Managed the digital marketing budget and financials for brands under the Washington Post umbrella. •Established and executed low cost and ROI positive traffic generation road map for [login to view URL] •Partnered with the advertising team and the newsroom to exceed traffic goals by 13% •Managed the Digital Marketing team in the absence of Digital Marketing Director •Spearheaded WP Jobs branding campaign online, outdoor, radio and TV to exceed revenue goal by 42% with 50% lower cost

Digital Marketing Specialist

Spearhead B2B & B2C marketing campaigns for Washington Post Jobs, Career Fairs and The Washington Post mobile apps. Collaborate with creative services, SEO/SEM manager, sales managers, product managers, business development team, email marketing team, and account management team for successful execution of marketing campaigns.

Associate Producer

Plan and execute Social Media and Digital Marketing strategy for The Advertising Show, an AdAdge sponsored podcast, drive more traffic to the website, and iTunes podcast page. Track traffic, Find potential leads, keep abreast of current industry trends for show content and prepare weekly guest questions.

Page Designer

Using Adobe InDesign to layout publication pages.

Advertising Research Assistant

Assist Professor Jerome Williams with research on topics such as discrimination in marketplace, and obesity & advertising by content analysis, surveys, etc. Use various databases and read related research papers to provide relevant content for inclusion in research and citation. Use Excel to sort data, apply relevant formulas, analyze emerging trends, and display results aesthetically.

SEO/SEM Assistant

Plan and execute Search Engine Optimization strategies for 7 accounts, develop competitive analysis report, and create reports of payroll Search Engine Marketing campaigns. Research & create keyword lists, image advertisements, and content recommendations.

Marketing Assistant

Planned, strategized and executed environmental, sustainable campaigns including poster advertisements, web layouts, flyers, awareness events, direct mailers, and other creative media based on the initiative. Decided the length, period and media for advertisements and prepared cost estimates per campaign. Generated all advertising material. Skills: Photoshop, Illustrator, Flash, InDesign

Bsc in Visual Communication

Bsc. Advertising

AdWrords Certification (2018)