Chetan P.

Have Worked With Agencies Like Resultrix, Digitas,Starcom Mediavest, Performics, Zenith Optimedia & Razorfish in my career.Worked for Agencies Like Razorfish, Performics, StarcomMedia.Helped my team manage clients like J&J, Steelcase, Kraft Foods,etc. • Worked as a Team Lead – Bid Strategy. Managing a Team of Bid Strategists. • Working with the Publicis Groupe group of companies like Performics, Vivaki, Razorfish, Starcom Media Group. • Providing Bid Strategies and Bid Management Solutions to these in-house groups of companies. • Manage a team of analysts responsible for managing keyword-level bidding on search engines for a portfolio of Google, Yahoo, Bing, and AOL relationships in a variety of management platforms to include DART, Kenshoo, and Marin. Coach and develop team members, oversee and audit performance, and ensure client business goals are achieved through tactical proficiency and investment in performance. • Apply expert-level understanding of paid search marketplace to ensure team is fully optimizing client accounts. • Become internal expert in Digitas best practices on bidding portfolio management and ensure adoption, employment, and iteration by team • Lead departmental performance through training, mentoring, performance evaluation, and recognition. • Own team performance and accountability versus client-dictated goals and budgets. • Ensure that innovation and successes are recognized, rewarded, and fostered • Work to ensure team is aligned with offshore sectors of department and client teams. • Mentor team members on cross-cultural communication skills to ensure effective and efficient communication with onshore sectors of department and client teams. • Identify opportunities to increase efficiency, accuracy, and maturity of practice to include methodology and tool creation. • Audit team performance and ensure best practices are employed. • Provide updates on performance, opportunity, and risk to senior leadership.