Post a Contest

TO DEVELOP AN OPTION PLAN FOR VAN HEUSEN MEN’S CASUAL WEAR FOR PANTALOONS MEN’S DEPARTMENTAL STORES

Status: Closed
Prize: ₹1200
Entries Received: 2

Contest Brief

OBJECTIVE 1
To increase the sales of Van Heusen casual wear for the season AW’19-20 in Pantaloons.

SUB OBJECTIVE 2
1. To derive an ideal display capacity for each door of Pantaloons by performing better than the category SSPD or the competitor SSPD

2. To design an effective option plan for the season AW’19-20 on the basis of Assortment level (AG level) norms

3. MRP MIX

4. DESIGN MIX

5. FIT MIX

- Analysis of sales versus stock mix of SS19
- Store visit and Compititors analysis
- Customer survey on AG level for shirts, T-shirts and trousers
- Telephonic interview with managers in chanf=ges of AG levels norms
(Page no 36, 39 photos 54 to 77, and page no 79, 85 and 86, refer all these pictures from the attachments given below)

SUB OBJECTIVE 1
Process to find the proposed display capacity
a. To perform better than category or competitors SSPD in Pantaloons
b. to calculate budget sales week for VS and VD
c. To calculate sales by taking ARP for each other
d. To calculate cover and cover density for each door
e. To calculate proposed DC and proposed density of each other