Liqueur Well Small Package Shop

  • Status: Closed
  • Prize: $300
  • Entries Received: 38
  • Winner: salutyte

Contest Brief

THE CONTEST TITLE IS MISSPELLED IT SHOULD BE ( LIQUOR WELL - SMALL PACKAGE SHOP).

We are opening a liquor store on the busiest street (Duval Street) in Key West, Florida. Key West is a historic town that is the Southernmost Island in the United States and most widely known for our free spirited acceptance of all walks of life. Our city motto is "One Human Family".

We need a logo created for our brand that will say who we are (a new liquor store that wants to look old/vintage), what we sell (liquor), and insinuate/sub-communicate the distasteful but hidden meaning of LIQUOR WELL (the act of "licking" in our imagery). We don't want to come out and say it, but our logo should sexually reference through imagery, insinuation and undertone:

--> "If you have a small package, 'Liquor Well' (lick-her-well)."

A great example of the business model of what we are marketing our subtle and distasteful undertone of our image after is "Big Johnson". The 1990s t-shirts were a hit because they were distasteful if interpreted correctly, but tasteful enough that the public could still where them every day. Please see the following links for "Big Johnson" T-Shirt samples:

(http://www.amazon.com/Big-Johnson/b/ref=bl_dp_s_web_7584061011?ie=UTF8&node=7584061011&field-lbr_brands_browse-bin=Big+Johnson)
(http://www.amazon.com/gp/product/B003778Y2Y/ref=s9_hps_bw_g200_i2)

Not often do designers submit scalable branding that covers business defining imagery within the text design, but I love when they can intertwine typography/iconography/subcommunicate alternative undertones/messages! We want to integrate sexuality subtly with the following imagery:

1. Old fashion wishing well, somewhat like -
(http://www.canstockphoto.com/well-icon-21466798.html)
(http://www.canstockphoto.com/cartoon-well-17727386.html)
(http://www.canstockphoto.com/well-icon-21466798.html)

2. A licking tongue, somewhat like -
(http://www.canstockphoto.com/illustration/lips-tongue.html#file_view.php?id=14834849).

3: Old fashioned subtle insinuations with vintage looking design:
(http://www.brandingidentitydesign.com/saucy-sams/#.Vf1HKiBVhBc)
(http://www.griffintrading.com/WP/?p=10771)
(http://www.asimplertime.com/Beer-Coincidence-Tin-Sign/PAFGIBICPOJNABLC/Product)
(http://www.asimplertime.com/Eye-of-the-Beerholder-Tin-Sign/PAAAAAFILHELICEA/Product)
(http://www.griffintrading.com/WP/?p=10771)

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“This is a talented designer that seems to always stand out amongst the rest. Delivers on time and always goes the extra mile to ensure her client is happy - HIRE HER, we definitely will be again!”

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Public Clarification Board

  • ImageMent
    ImageMent
    • 8 years ago

    To my surprise it seems to be that you have already chosen a winner before the contest is finished... very weird...

    • 8 years ago
    1. blakefeldman
      Contest Holder
      • 8 years ago

      Sorry about the inconvenience - I really like the submissions from one particular designer and everyone else was good but we are happy with the winner.

      • 8 years ago
  • sen7708
    sen7708
    • 8 years ago

    Please check #66 & changes as been done

    • 8 years ago
  • shananigans1
    shananigans1
    • 8 years ago

    Still working. Please do not close contest early - thanks! :)

    • 8 years ago
  • kingdziner
    kingdziner
    • 8 years ago

    Please check it ..#54 ..

    • 8 years ago
  • shananigans1
    shananigans1
    • 8 years ago

    More entries completed. Please kindly review and rate. Thank you

    • 8 years ago
  • shananigans1
    shananigans1
    • 8 years ago

    Please review #59 & #60 with the revisions per request. Thank you sir!

    • 8 years ago
  • kingdziner
    kingdziner
    • 8 years ago

    #53 .. Hope You Like It .. please Rate It ... Thanks

    • 8 years ago
  • jarasaleem
    jarasaleem
    • 8 years ago

    #48, #42 ... hope you like them ...

    • 8 years ago
  • sen7708
    sen7708
    • 8 years ago

    Please Check #44 , #45 , #46 , 47 & rate if you like my concept

    • 8 years ago
  • sen7708
    sen7708
    • 8 years ago

    Please Check #44 & #45

    • 8 years ago
  • blakefeldman
    Contest Holder
    • 8 years ago

    ****In order to pay homage to vintage design of bar signs and bar advertising --> IT MAY SERVE THE BEST JUSTICE TO MAKE AN IMAGE/LOGO THAT TIES TOGETHER THE 3 PHONETIC PARTS TO LIQUOR WELL (LICK+HER+WELL)...MOUTH LICKING TONGUE + VINTAGE PIN UP + WELL.

    • 8 years ago
    View 1 more message Processing...
    1. blakefeldman
      Contest Holder
      • 8 years ago

      Please show as many options for your posted design as possible (1-color logo, 3-4 color logo, full color and photorealistic mock-up showing real world application of the logo).

      • 8 years ago
    2. thushanmanduka87
      thushanmanduka87
      • 8 years ago

      Hello Sir, Please see #29 , #30 , #31

      • 8 years ago
  • jarasaleem
    jarasaleem
    • 8 years ago

    #24, #23 ... hope you like them ...

    • 8 years ago
    1. blakefeldman
      Contest Holder
      • 8 years ago

      Please see the latest comments - your #6 is in the lead currently, but others are extremely close to surpassing it. I very happy with your leading design - I just wish it incorporated some of the vintage imagery/typography/iconography I have linked in my recent public boards. Your tongued Liquor Well logo inside of the circle is the most scalable and versatile logo that carries our subtle undertone of sexuality with it. Maybe make the circle in your #6 design appear (1) to be more of a mouth or (2) make the well a character with a licking mouth & the tongue licking a female liquor bottle or (3) make a male liquor bottle character licking the well or (4) a male mouth licking a female well containing a wooden water bucket filled with more XXX liquor bottles {https://www.pinterest.com/pin/55521007880708444/} or (5) blushing female liquor bottles licked by the mouth of a cartoon well (give well a cartoon face, ref. cartoon trees in original mickey mouse cartoons).

      • 8 years ago
  • blakefeldman
    Contest Holder
    • 8 years ago

    jarasaleem
    Entry #6 --- This is our favorite design so far, but others are extremely close to surpassing it.

    • 8 years ago
  • blakefeldman
    Contest Holder
    • 8 years ago

    Everyone is doing such a good job, so I want to give another hint to drive progress forward...we love it when typography, iconography, and imagery come together in the most flexible way possible. Think about how McDonald's "M" or Shell Gas Station uses the icon of the shell. Look at how Disney's first Mickey Mouse cartoons turns in-animate objects into characters (reference trees in this video and possibly turn the well with a licking mouth into a character - https://www.youtube.com/watch?v=l_JUW2gTAKo)

    • 8 years ago
    1. thushanmanduka87
      thushanmanduka87
      • 8 years ago

      Please see now #27 & #28

      • 8 years ago
    2. blakefeldman
      Contest Holder
      • 8 years ago

      For #28 : Tongue is hard to identify that it is a tongue...but this is my favorite design of yours and is closest to incorporating all the elements we asked for. I love that the tongue is below the pouring well - please see some of the linked vintage imagery I posted on the public board - I believe this will help you have a much more competitive draft if imagery and typography intertwined a lot more. ( #27 is not close at all to what we are looking for).

      • 8 years ago
  • Pubble
    Pubble
    • 8 years ago

    workin for you :)

    • 8 years ago
    1. blakefeldman
      Contest Holder
      • 8 years ago

      Have you read the updated contest brief?

      • 8 years ago
  • leoghelli
    leoghelli
    • 8 years ago

    Hello! Please see all the pictures at the entrance #1 ! Thank you!

    • 8 years ago
    1. blakefeldman
      Contest Holder
      • 8 years ago

      Have you read the updated contest brief? I believe you will do very well if you re-submit with better direction...

      • 8 years ago
  • blakefeldman
    Contest Holder
    • 8 years ago

    Some of the newer ones are getting so much closer to what we were going for, but creating a branded logo that is scalable and uses the imagery we described and gave samples of in our brief is not easy. Allow me to give you guys a hint: Think about the 1940s-1960s vintage bar tins crossed with the animated trees in some of the first Mickey Mouse cartoons. Now make the well into a cartoon with a mouth or make a mouth open with a tongue licking the well - might look cool! The only complaint I have is that many of the submissions look so modern and we are going for a vintage look since Key West, Florida is such a historical city - our liquor store is going to be across the street from (1) Sloppy Joe's [est. 1931] and (2) Captain Tony's Saloon [est. before Sloppy Joe's --> http://www.capttonyssaloon.com/]. Please also look at logo competition from the oldest bar in Key West, The Green Parrot [http://www.greenparrot.com/].

    • 8 years ago
  • blakefeldman
    Contest Holder
    • 8 years ago

    Liquor Well (Store Name), Small Package Shop (Descriptor) - please keep these on separate lines from each other. I really love some of the newer branded logos that were submitted but please understand that I want a scalable logo, but it should have pay vintage homage to Liquor Store signs and iconography of history (especially 1940s-1960s). Please see following links:

    • 8 years ago
    View 3 more messages Processing...
    1. blakefeldman
      Contest Holder
      • 8 years ago

      https://www.vectorstock.com/royalty-free-vector/vintage-beer-label-vector-758514

      • 8 years ago
    2. blakefeldman
      Contest Holder
      • 8 years ago

      https://www.pinterest.com/pin/555068722799249922/

      • 8 years ago
  • blakefeldman
    Contest Holder
    • 8 years ago

    The contest brief has just been updated with a much more detailed explanation of what we are looking for in our logo for "LIQUOR WELL" - thank you for everyone's involvement and posts. I have also increased the prize money to $300!!!

    • 8 years ago
    1. thushanmanduka87
      thushanmanduka87
      • 8 years ago

      Please see #22

      • 8 years ago
  • LilAuthor
    LilAuthor
    • 8 years ago

    Can you seal the Contest? Thanks.

    • 8 years ago
    1. blakefeldman
      Contest Holder
      • 8 years ago

      Contest is now sealed! Thank you!!! I also upped the prize money to $300!!!

      • 8 years ago
  • shananigans1
    shananigans1
    • 8 years ago

    #14 , #4 , your valuable feedback and rating would be much appreciated. Thank you sir :)

    • 8 years ago

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