Design a Logo for a Health & Beauty Cosmetics Brand; Grace & Glamour

  • Status: Closed
  • Prize: £100
  • Entries Received: 83

Contest Brief

Name : Grace & Glamour

Brand of health and beauty products marketed at primarily women but must have a unisex feel to the brand.

Grace – quite dainty, pretty, calligraphic font
‘&’ should be used rather than ‘and’
Glamour – bold, attractive font

Must be able to print in one colour
Scalable down to 30mm

Grace & Glamour will be used together but the brands ‘Grace’ and ‘Glamour’ will be used separately.

‘Grace’ and ‘Glamour’ need to work together but also as logos of their own as they will be used on different product ranges. Grace on body care for example and Glamour on make up (compare This Works to Benefit or Toofaced). Both brands will have very different images and the logo needs to represent that but still work together as one. Grace will be very simply and elegant whereas Glamour will be more bold.


Logo must be transferable across all platforms. Packaging, Point of Sale, Website etc


Packaging:

Packaging will be gloss black PET bottle with silver detail such as the following;

http://ideon.co.uk/body-beauty/atomiser-spray-bottles/150ml-black-glossy-spray-bottle.html

http://ideon.co.uk/body-beauty/lotion-bottles/250ml-black-glossy-pet.html

250ml Bottle

Label front and back approximately 50mm wide by 80mm tall
Main font to be metallic silver with product detail in contrasting metallic colour (colour availability TBC)

Different metallic detail for each scent (Relax, Revitalise, Romance and Recover)

Label positioning similar to;

http://www.dollydrop.co.uk/wp-content/uploads/2013/03/Flowers-Hand-and-Nail-Gift-Set.jpg?191b04


Brands to have a look at for inspiration;

http://www.moltonbrown.co.uk

http://www.firstaidbeauty.com

https://www.toofaced.com

http://www.thisworks.com

https://www.benefitcosmetics.co.uk

http://uk.loccitane.com

http://www.nipandfab.com

https://www.balanceme.co.uk

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