Corporate Identity for a fashion label

Status: Closed
Prize: $200
Entries Received: 6
Winner: salutyte

Winner

Contest Brief

The objective of this contest is to create corporate identity for a new fashion label that is all about men's accessories.
Our focus on neck ties, pochettes, socks, cufflinks, tie clips and so on.

The logo should reflect the idea behind our brand, which is to be a great brand, that wants to bring back the way of the gentleman to the streets.
We want to achieve this by being gentlemanly ourselves but also with a cheeky grin, a bit of rebellion - Being different.

Therefore the Name of the brand will be manatti
This is short for MAN's ATTIre.
It has a nice Italian ring to it (all our products will be produced in Italy) and still focusses on the attribute of being all about men's accessories.

The logo will be used on the web, in print but ideally also on the fabric itself. It needs an element that can be recognised (like nike's swoosh) without having to use the whole logo. Also it will most likely be woven into the fabric and therefore should have at least one recognisable element that can be used in only two colours or shades of the same colour or in a relief weave.
The Corporate Identity should therefore include a logo (with an element that can be recognised without the name, like the swoosh), business cards, a letter head and price tags for our products..

Types of company that are considered direct or indirect competition are Brioni, Corneliani, Boglioli, Hacket London.

We were thinking of using an animal for our brand and ended up with a stag. The stag has noble feel and has antlers (or in another word attire) that form the accessory to the deer.

Lastly:
Since we are a rather young brand and try to do things differently, try to use marketing in a new way and to bring that gentlemanly way back, but in a cheekish manner, we are going to use the following by-line:
a true act of rebellion
This comes from the quote "nowadays being a gentle man is the only true act of rebellion."
The brand will be
manatti - a true act of rebellion

Please feel free to ask us any questions and to not hesitate to contact us.

Recommended Skills

Winner

Post a Contest Like This

Employer Feedback

“Brilliant freelancer. Captured our requirements perfectly and revisions were made within a short amount of time. Highly recommend working with this freelancer. Thanks a lot, Sandra.”

mportmann, Switzerland.

Public Clarification Board

VinDesignz
- 8 years ago
I also agree with herualgebra. In fact, baifumei's design was a clean design with equally good selection of a matching font. The winning logo does not have clarity and the use of horns is too much whereas the frontal face of the stag is hardly clear. I wonder what the printer's reaction will be!!
- 8 years ago
1. salutyte
  - 8 years ago
  VinDesignz, did you forget about your super detailed copied designs in this contest? And do you know something about modern technologies?
  - 8 years ago
hackerforever661
- 8 years ago
Agree with herualgebra. What a good waste of bafumei's work.
- 8 years ago
herualgebra
- 8 years ago
I really love baifumei's work. The dear is really suits with the portrait frame. The manatti word are splendid. I think the only problem is the stag's horn which is resemble much but if the owner let the freelancer to change a little about the horn, then it will be a perfect logo and also an original logo at all. What a waste idea in bafumei's work.
- 8 years ago
salutyte
- 8 years ago
Dear baifumei, this is not your original artwork. Sorry! https://www.etsy.com/uk/listing/211425660/cut-file-animal-silhouettes-in-svg-and?ref=shop_home_active_7
- 8 years ago
1. babaprops
  - 8 years ago
  Dear Salutyte/Sandra, I was thinking of entering the contest, so checked this link - BUT "to my utter dismay" I have to admit that there is some resemblance in the antlers of the stag BUT the resemblance ends where the body of the stag is concerned. So very sorry to say - it simply means that as a designer you have NO eye to details. Simply blaming the others does not work. If you are so sure of the originality of your work, why did you give "sealed entries in an open contest"? Had yours been the open entries like others, then the originality of your work would have been tested. Thanks and Good Day!
  - 8 years ago
flowkai
- 8 years ago
#25 #26
- 8 years ago
thanhphong2653
- 8 years ago
Hi! Please check #10 #11 #12 #13 #14 #15 #16 #17 ! Simple and professional vector logo design. If you like my design, please contact me if you want some changes. thanks!
- 8 years ago
imranfareed
- 8 years ago
i will send you soon simple but very attractive ............. :)
- 8 years ago