Comprehensive Email & SMS Marketing Strategy

• Status: Closed
• Prize: $800
• Entries Received: 21

Contest Brief

As a business, we are seeking an experienced marketing professional. Our primary goal is to significantly increase our sales. We need help in creating a powerful email and SMS marketing strategy.

What we entail is:
- Set up and knowledge of CRM platforms like Zoho, https://crm.writesea.com, and GoHighLevel.
- Implementation of drip campaigns, capturing data effectively for analytics.
- Creatively utilizing funnels for possible retargeting.

We're targeting one specific customer segment for this campaign, therefore we need the final deliverable by Monday, April 8th.

The ideal candidate should have:
- Proven experience in email and SMS marketing strategies.
- Proficient understanding of CRM platforms, specifically Zoho, and GoHighLevel.
- Ability to segment and target a unique audience

If you have the necessary skills and you're up for a challenging yet rewarding project, we'd love to hear from you.

Scope Of Work: Create 4 campaigns to increase brand awareness and conversions through email and sms marketing. Integrate third party tools through Zapier to automate repetitive tasks and processes. Create training videos on marketing automation and infrastructure set up to train Tech Is The New Black staff.
Campaign Outlines
Welcome Email Campaign
Purpose: To warmly welcome new subscribers to the "Tech Is The New Black" community, setting the stage for a long-term relationship. This campaign aims to introduce the brand's ethos, values, and what newcomers can expect in terms of content, offers, and engagement opportunities, specifically, TechPreneurCon.
Goal: Increase subscriber engagement by 25% and foster a positive first impression, leading to higher open rates and initial conversions.
Strategy:
Personalization: Utilize subscriber data to personalize the welcome message, suggesting they attend TechPreneur Conference.
Value Proposition: Clearly articulate the unique benefits users will gain by attending TechPreneur Conference.
Call to Action (CTA): Encourage new subscribers to take the next step and purchase a ticket to TechPreneur Conference.
Engagement Campaign
Purpose: To maintain and deepen the relationship with existing subscribers by delivering targeted and valuable content that resonates with their interests and needs.
Goal: Enhance subscriber retention by 30% and increase click-through rates by 20% through segmented and targeted content.
Strategy:
Content Segmentation: Segment subscribers based on their behavior (visiting the TechPrenuer Conference website via email or sms)
Interactive Content: Incorporate interactive elements such as quizzes, polls, and surveys to increase engagement and collect valuable insights.
Abandoned Checkout Campaign
Purpose: To re-engage customers who have added items to their cart but did not complete the purchase, addressing potential objections and nudging them towards conversion.
Goal: Recover 20% of abandoned carts through timely and persuasive email reminders, coupled with exclusive incentives.
Strategy:
Timely Reminders: Send a series of personalized emails post-abandonment, with the first email going out within 10 hours, followed by strategically timed follow-ups.
Incentivization: Offer exclusive discounts to encourage completion of the purchase.
Post-Purchase Campaign
Purpose: To thank customers for their purchase, provide them with a positive onboarding experience for the conference, encourage repeat business, and gather feedback to improve products and services.
Goal: Increase repeat customer rate by 15% and gather actionable feedback from 40% of purchasers.
Strategy:
Thank You Message: Send a personalized thank-you email post-purchase, highlighting next steps and what to expect from TechPreneur Conference.
Cross-Sell and Upsell: Recommend related products or upgrades based on the initial purchase to increase order value.
Referrals: Encourage customers to refer the conference to other like-minded people so they can attend as well. Offer incentives for customers to refer the conference to their network.
With these strategies in place, "Tech Is The New Black" can expect to see a significant improvement in engagement, conversions, and customer loyalty. The outlined campaigns leverage personalization, timely communication, and valuable insights from feedback to create a more cohesive and dynamic email marketing approach. Additionally, integrating these strategies with third-party tools through Zapier will streamline processes, making it easier to execute and track the success of each campaign.
Training & Development Overview
Objective: Equip the "Tech Is The New Black" team with the necessary skills and knowledge to effectively manage and optimize email and SMS marketing campaigns using the latest tools and best practices in marketing automation.
Training Components
Email Campaign Setup: Step-by-step tutorials on creating and launching successful email campaigns, including segmentation, personalization, and analytics.
SMS Campaign Setup: Guides on crafting engaging SMS messages that comply with regulations and drive action.
Email Marketing Customization: Training on customizing email templates, creating dynamic content, and utilizing A/B testing to improve performance.
Automation Workflows: Instructions on how to set up automated workflows for different campaign types, ensuring efficient and timely customer communications.
Tags and Reporting: Best practices for tagging contacts for segmentation, and detailed walkthroughs on interpreting campaign analytics to make data-driven decisions.
Zapier Integration: Hands-on sessions on integrating marketing tools with Zapier to automate tasks and streamline operations, enhancing productivity and campaign effectiveness.
Development Plan
Library of Training Videos: A comprehensive collection of video tutorials covering all aspects of email and SMS marketing, from basic setup to advanced automation strategies. This resource will be continuously updated with the latest trends and tools in marketing automation.

Recommended Skills

• CRM
• Drip
• Email Marketing
• Funnel
• Mailchimp