Updating Brand Color and Package

  • Status: Closed
  • Prize: $250
  • Entries Received: 61
  • Winner: sazidenim

Contest Brief

For the sake of our valuable time, please read our brand values, assignment requirements, and corresponding attachments carefully. <Most important file: 《Sweetlink brief》& Latest Logo Version>
【Do not redesign the logo form or pattern】

Brand Name: Sweetlink

Main Products: cellphone for elderly

Brand Values & Goals:
Sweetlink deeply understands the power of smart technology. Through thoughtful design and humanized services, we want seniors to feel the warmth of life and the company of family.
Every product we develop stems from our sincere care and commitment to the elderly. And we will continue focusing on senior needs by developing phones full of human touch to make seniors' lives safer and more secure.
It's not just a phone, but a bind between younger and elder.

Our logo combine 3 elements that: two characters of the users(elderly) and buyers(younger groups) [the age of buyer cover 18-65 year old] (they are hand holding hand), the warmness, safety and sweetlink that we dedicate to provide for these two groups (the circle that surrounding these two hands)

Job Requirement:
Color updating on the brand and logo; Package design; manual sample, As well as your thoughts and ideas when designing your work. （latest logo version）(please do not design your work on previous logo version)

Part 1.
We want to get rid of the feeling of cool advanced technology that brings by the original color combination
Make the color that express love and warm, conveying sense of filial piety and safety.
The color should be ideal for gift giving, should be mature and not frivolous.
(Green color can be expelled from the options)

Part 2.
Design a new package surface according to the new logo pattern and color.
The package should be easy to spot on the shelf, banner, or many place that might be put on in our daily life. Light uxiliary color or white color should take larger space of each package surface, don’t use pure color for any surface of the package. (buttom surface can be blank)
The package surface should appear at least one character of our target group (either only elderly or younger and elderly, cannot be only younger)
Package should shows these selling point:
Large button, loud volumn, SOS, Dual Sim,long battery life
(with simple words and sketch)

Part 3.
Make a simple manual sample base on the tone of new color that you use for the logo.

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Winner
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Employer Feedback

“Designer Md Matiour R. have done excellent job for me, his work stand out among others at the first time. But after that, many modification or versions requirements have been made by me and my team. Md Matiour R patiently impressed me time and time again with his sincerity and his work. It is an excellent experience working with him, and if I every have some friends who need design work, I recommand him at the first time. Not to say that the design style will fit, but I just want my friend to feel the sincerity of Md Matiour R”

Profile image James1633, China.

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Public Clarification Board

  • kawsarahmed21
    kawsarahmed21
    • 1 month ago

    Dear sir please check my design #65 #66 #67 #68 #70 #71 #72

    • 1 month ago
  • sanjaynirmal69
    sanjaynirmal69
    • 1 month ago

    Hi! CH, please review #90 , thank you.

    • 1 month ago
  • airubel
    airubel
    • 1 month ago

    Please sir, check all of my new update entries

    • 1 month ago
  • jeffersondianzon
    jeffersondianzon
    • 1 month ago

    Please indicate the size, picture of products , or link and also tagline

    • 1 month ago
    1. James1633
      Contest Holder
      • 1 month ago

      size please refer to my uploaded file: , detailed data in it.

      • 1 month ago

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