Distinct Logo & Crest Creation - AFFC

Contest Brief

We are starting a new flag football club, named American FFC, and need a LOGO and a CREST. I envision the colors to be Red (#c8102e), Blue (#013369), and White.

The design should incorporate certain elements:
- Spell the word 'AMERICAN' with the acronym 'FFC' beneath the 'A' & 'N'. (will be used on front of players' jerseys)
- 'A' in 'AMERICAN' should be distinct and a central focus. (will be used on apparel like the Nike swoosh)
- There should be a clear but classy separation between 'AMERICAN' and 'FFC' perhaps with a line or other creative means.
- Consideration should be given for the placement of a 'Halo' at a strategically appropriate location in the logo. This is to commemorate a teammate we lost to the Covid pandemic but it needs to be subtle.
- Both the logo and crest should interpret professional appeal, avoiding a gimmicky or cartoonish representation. Must have a sports but classy vibe.

Regarding font choice, I believe I am open-minded; I don't have any specific preferences for serif, sans-serif, or script font. Your creativity is welcomed and much appreciated.

Ideal freelancers for this project would have skills in:
- Logo and Crest Design
- Understanding of Typographical Choices
- Knowledge of Color Theory
- Sports Club Branding Experience

Recommended Skills

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