Thomas I.

20 years of experience in copywriting, content marketing, social media, and editing. Highly experienced in brand storytelling, from concepting to launch to empowering day-to-day brand storytellers. Primary copywriter for: Abbott Laboratories' recent refresh of messaging around their digital health solutions suite ("Discover"); Stonyfield Organic's first new national campaign in a decade ("Can Yogurt Save the World?"); the launch of FIRST Robotics' international, Star Wars-themed partnership with Disney; and Pepperdine School of Law's first branding initiative. I was the lead writer for NBC's Emmy-winning Heroes 360 Initiative.