Ayasha T.

With over 2 years of industrial experience in campaign management, loyalty management, SQL, UNICA, post-campaign analysis, visualisation generation, and analysing reports with strategic mindset and creating powerful insights that focus on problem solving tasks and maintain priorities on strict deadlines with accuracy and curiosity, I am confident that my skills and expertise make me an ideal candidate for this role. As an Analyst at WNS Global Services, I was responsible for developing and executing multi-channel campaigns, including email, direct mail, and social media, using UNICA as our marketing automation platform. My strong technical background in SQL allowed me to develop complex targeting criteria for our campaigns and ensure data accuracy across multiple systems. Additionally, I leveraged my post-campaign analysis skills to evaluate and optimize campaign performance, resulting in a 25% increase in conversion rates. I have successfully developed and executed multiple end-to-end campaigns for various clients, using insights generated from analyzing customer behaviour and transactional data. I have experience in planning and implementing both direct and digital campaigns and have developed creative solutions to ensure campaign success while adhering to strict budgets and timelines. My expertise in loyalty management has enabled me to deliver personalized campaigns, resulting in increased customer retention and revenue. I have also worked on analyzing the effectiveness of campaigns through post-campaign analysis, providing valuable insights for the business, and identifying areas for improvement. I possess good technical skills, particularly in SQL and UNICA, which have helped me in analyzing large data sets, developing data-driven strategies, and creating targeted campaigns. I am a quick learner and able to adapt to new technologies and tools. In addition to my technical skills, I am a strong communicator and collaborator. I am comfortable working with cross-functional teams, managing stakeholder expectations, and presenting findings to senior management. My qualifications include: • 2+ years of experience in campaign management, loyalty management, SQL, UNICA, insights generation and post-campaign analysis • Proven track record of developing and executing successful campaigns, resulting in increased conversions and revenue • Strong technical skills, including proficiency in SQL and experience with marketing automation platforms such as UNICA • Good communication, interpersonal, and project management skills • Ability to work independently and as part of a cross-functional team