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$20 USD / hour
Flag of BULGARIA
sofia, bulgaria
$20 USD / hour
It's currently 12:06 PM here
Joined February 1, 2014
0 Recommendations

Pasha G.

@pashageorgieva

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$20 USD / hour
Flag of BULGARIA
sofia, bulgaria
$20 USD / hour
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Marketing Project Manager

A marketing creative professional with vast experience in the media industry, having a prominent affinity towards art; a pro-active leader with strong conceptual thinking, I love to take new challenges and inspiring, innovative projects. I am experienced in creating and developing marketing and communication strategies, as well as conducting 360 marketing campaigns, incl. digital and social media projects. I am currently based in Lisbon, Portugal
Freelancer Translators Bulgaria
See all Translators in Bulgaria

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Portfolio

3680723
Have been working for a few seasons of the X Factor marketing campaigns, including the premiere season when no one has heard of X Factor. We started from scratch, building the image of the world brand, turning it into the most recognized music TV format in Bulgaria. We used a variety of tools - teasers and bugs, series of promos and countdown on-air, heavy OOH and digital campaign, social media and virals.
X Factor Marketing campaigns
3680699
For our film channel KinoNova, we came up with an innovative campaign Great Monday. Using an application on Facebook, for a 3-month period, we gave the power to the viewers to decide, which film will be scheduled for the Monday PT slot. Every week, they had a choice among 5 titles to vote on FB. The film that gathered the most voices was broadcasted on-air. We called the sub-brand Great Monday. The tagline was: The Viewer Commands. Each season had its special graphics package, launch promo and weekly stunts, as well as heavy promotion on-air and on social media. The campaign had huge success. It was acclaimed with an EFFIE award.
Great Monday Kinonova (film channel) campaign
3680689
For the launch of the premiere season of the reality singing show Your FAce Sounds Familiar (where Bulgarian musicians are transformed into world-famous pop stars and then perform their music on stage), we produced a sequence of images to deliver the message in the most direct way We had a series of promos and OOH and print visuals. Tagline: The Stage is Theirs
Your Face Sounds Familiar Pilot Season Launch
For the launch of the premiere season of the reality singing show Your FAce Sounds Familiar (where Bulgarian musicians are transformed into world-famous pop stars and then perform their music on stage), we produced a sequence of images to deliver the message in the most direct way We had a series of promos and OOH and print visuals. Tagline: The Stage is Theirs
Your Face Sounds Familiar Pilot Season Launch
3680681
For the 20the Birthday of the TV channel, we came up with a concept - Together since 1994 A series of key visuals were developed based on the emblematic events that happened during the year Nova was born: - the creation of the web; the election of the first black president in South Africa and an emblematic local event - Bulgaria won 4th place at the Euro football tournament. Tagline: Together since 1994 The campaign was complemented with variety of TV idents, showreel, promo signature, walking bugs, presenter's testimonials
Nova Celebrates 20 years
For the 20the Birthday of the TV channel, we came up with a concept - Together since 1994 A series of key visuals were developed based on the emblematic events that happened during the year Nova was born: - the creation of the web; the election of the first black president in South Africa and an emblematic local event - Bulgaria won 4th place at the Euro football tournament. Tagline: Together since 1994 The campaign was complemented with variety of TV idents, showreel, promo signature, walking bugs, presenter's testimonials
Nova Celebrates 20 years
For the 20the Birthday of the TV channel, we came up with a concept - Together since 1994 A series of key visuals were developed based on the emblematic events that happened during the year Nova was born: - the creation of the web; the election of the first black president in South Africa and an emblematic local event - Bulgaria won 4th place at the Euro football tournament. Tagline: Together since 1994 The campaign was complemented with variety of TV idents, showreel, promo signature, walking bugs, presenter's testimonials
Nova Celebrates 20 years
3680673
For the new season of Big Brother, we had to come with a special concept. The theme of the season was Socialism, so we looked back in time to Eastern Europe Socialist time... A series of 2 promos- family portraits of the 2 main classes - the bourgeois and print creatives were developed. The logo was modified to fit the theme. The tagline was: An ideal home. Only on star matters. The campaign consisted of promo teasers (communist propaganda slogans), launch promos, signatures, OOH, print and digital campaign.
Big Brother New Season Launch
For the new season of Big Brother, we had to come with a special concept. The theme of the season was Socialism, so we looked back in time to Eastern Europe Socialist time... A series of 2 promos- family portraits of the 2 main classes - the bourgeois and print creatives were developed. The logo was modified to fit the theme. The tagline was: An ideal home. Only on star matters. The campaign consisted of promo teasers (communist propaganda slogans), launch promos, signatures, OOH, print and digital campaign.
Big Brother New Season Launch
For the new season of Big Brother, we had to come with a special concept. The theme of the season was Socialism, so we looked back in time to Eastern Europe Socialist time... A series of 2 promos- family portraits of the 2 main classes - the bourgeois and print creatives were developed. The logo was modified to fit the theme. The tagline was: An ideal home. Only on star matters. The campaign consisted of promo teasers (communist propaganda slogans), launch promos, signatures, OOH, print and digital campaign.
Big Brother New Season Launch
For the new season of Big Brother, we had to come with a special concept. The theme of the season was Socialism, so we looked back in time to Eastern Europe Socialist time... A series of 2 promos- family portraits of the 2 main classes - the bourgeois and print creatives were developed. The logo was modified to fit the theme. The tagline was: An ideal home. Only on star matters. The campaign consisted of promo teasers (communist propaganda slogans), launch promos, signatures, OOH, print and digital campaign.
Big Brother New Season Launch
3680723
Have been working for a few seasons of the X Factor marketing campaigns, including the premiere season when no one has heard of X Factor. We started from scratch, building the image of the world brand, turning it into the most recognized music TV format in Bulgaria. We used a variety of tools - teasers and bugs, series of promos and countdown on-air, heavy OOH and digital campaign, social media and virals.
X Factor Marketing campaigns
3680699
For our film channel KinoNova, we came up with an innovative campaign Great Monday. Using an application on Facebook, for a 3-month period, we gave the power to the viewers to decide, which film will be scheduled for the Monday PT slot. Every week, they had a choice among 5 titles to vote on FB. The film that gathered the most voices was broadcasted on-air. We called the sub-brand Great Monday. The tagline was: The Viewer Commands. Each season had its special graphics package, launch promo and weekly stunts, as well as heavy promotion on-air and on social media. The campaign had huge success. It was acclaimed with an EFFIE award.
Great Monday Kinonova (film channel) campaign
3680689
For the launch of the premiere season of the reality singing show Your FAce Sounds Familiar (where Bulgarian musicians are transformed into world-famous pop stars and then perform their music on stage), we produced a sequence of images to deliver the message in the most direct way We had a series of promos and OOH and print visuals. Tagline: The Stage is Theirs
Your Face Sounds Familiar Pilot Season Launch
For the launch of the premiere season of the reality singing show Your FAce Sounds Familiar (where Bulgarian musicians are transformed into world-famous pop stars and then perform their music on stage), we produced a sequence of images to deliver the message in the most direct way We had a series of promos and OOH and print visuals. Tagline: The Stage is Theirs
Your Face Sounds Familiar Pilot Season Launch
3680681
For the 20the Birthday of the TV channel, we came up with a concept - Together since 1994 A series of key visuals were developed based on the emblematic events that happened during the year Nova was born: - the creation of the web; the election of the first black president in South Africa and an emblematic local event - Bulgaria won 4th place at the Euro football tournament. Tagline: Together since 1994 The campaign was complemented with variety of TV idents, showreel, promo signature, walking bugs, presenter's testimonials
Nova Celebrates 20 years
For the 20the Birthday of the TV channel, we came up with a concept - Together since 1994 A series of key visuals were developed based on the emblematic events that happened during the year Nova was born: - the creation of the web; the election of the first black president in South Africa and an emblematic local event - Bulgaria won 4th place at the Euro football tournament. Tagline: Together since 1994 The campaign was complemented with variety of TV idents, showreel, promo signature, walking bugs, presenter's testimonials
Nova Celebrates 20 years
For the 20the Birthday of the TV channel, we came up with a concept - Together since 1994 A series of key visuals were developed based on the emblematic events that happened during the year Nova was born: - the creation of the web; the election of the first black president in South Africa and an emblematic local event - Bulgaria won 4th place at the Euro football tournament. Tagline: Together since 1994 The campaign was complemented with variety of TV idents, showreel, promo signature, walking bugs, presenter's testimonials
Nova Celebrates 20 years
3680673
For the new season of Big Brother, we had to come with a special concept. The theme of the season was Socialism, so we looked back in time to Eastern Europe Socialist time... A series of 2 promos- family portraits of the 2 main classes - the bourgeois and print creatives were developed. The logo was modified to fit the theme. The tagline was: An ideal home. Only on star matters. The campaign consisted of promo teasers (communist propaganda slogans), launch promos, signatures, OOH, print and digital campaign.
Big Brother New Season Launch
For the new season of Big Brother, we had to come with a special concept. The theme of the season was Socialism, so we looked back in time to Eastern Europe Socialist time... A series of 2 promos- family portraits of the 2 main classes - the bourgeois and print creatives were developed. The logo was modified to fit the theme. The tagline was: An ideal home. Only on star matters. The campaign consisted of promo teasers (communist propaganda slogans), launch promos, signatures, OOH, print and digital campaign.
Big Brother New Season Launch
For the new season of Big Brother, we had to come with a special concept. The theme of the season was Socialism, so we looked back in time to Eastern Europe Socialist time... A series of 2 promos- family portraits of the 2 main classes - the bourgeois and print creatives were developed. The logo was modified to fit the theme. The tagline was: An ideal home. Only on star matters. The campaign consisted of promo teasers (communist propaganda slogans), launch promos, signatures, OOH, print and digital campaign.
Big Brother New Season Launch
For the new season of Big Brother, we had to come with a special concept. The theme of the season was Socialism, so we looked back in time to Eastern Europe Socialist time... A series of 2 promos- family portraits of the 2 main classes - the bourgeois and print creatives were developed. The logo was modified to fit the theme. The tagline was: An ideal home. Only on star matters. The campaign consisted of promo teasers (communist propaganda slogans), launch promos, signatures, OOH, print and digital campaign.
Big Brother New Season Launch

Reviews

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Experience

Social Media Manager

Ozherbs
Oct 2017 - Apr 2018 (6 months, 1 day)
• Content management for a health shop’s facebook page – preparing daily posts for the page • Advertising management for the page – preparing ads and coming up with suitable budgets

Regional Marketing Manager for Bugalria and Greece

Viasat World
Sep 2016 - Aug 2017 (11 months, 1 day)
Channels: TV 1000, TV 1000 Russian Cinema, Viasat History, Viasat Explore, Viasat Nature Developing marketing strategies and conducting marketing campaigns for the portfolio of channels for both markets. Brand management, project development, social media.

Marketing Manager

Nova Broadcasting Group
Dec 2009 - Jul 2016 (6 years, 7 months)
Brand management, development and conduction of marketing concepts and campaigns for the portfolio of channels; long- and short-term communication strategies for the group and the channels; close work with Creative and Art Director; Initiation and organisation of events, image and social campaigns; Project leadership for the brands of the company and separate projects. In charge of media partnerships – music events, art and festivals, media forums, etc.

Education

Masters

University of Melbourne, Australia 2017 - 2018
(1 year)

Bachelor

Universitet za nacionalno i svetovno stopanstvo, Bulgaria 1999 - 2004
(5 years)

Qualifications

Google Analytics, Google Adwords

Google Academy
2016
Google adwords, Google analytics, Youtube Avertising

Social Media

Upstart Academy
2017
facebook, instagram, twitter, youtube, social media content and advertising management

EFFIE Award

EFFIE Awards
2014
EFFIE Award for Great Monday - sub-brand of Kinonova channel (film channel)

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Log in to discuss any details over chat.

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Top Skills

Translation
Internet Marketing
Facebook Marketing
Marketing
Advertising

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