Marvin D.

Over 30 years of experience in the advertising field with the ability to interpret clients’ needs and develop effective campaign materials, designs for logos and collateral materials for traditional and nontraditional advertising and point-of-purchase displays. Background encompasses exposure to variety of industries and demonstrated skills in concept creation. Strengths include analyzing client’s needs and wants, and implement appropriate procedures. Manages schedules to cope with tight deadlines. Exceptionally strong sense of aesthetics and attention to details. Directs talents and product shoots. Attends to TV commercial shoots with no supervision. Works closely with Broadcast Producer, photographers, editors, and print houses. Knowledgeable in pre and post TV and print productions. Supervises Studio/Final Art Department implementing strict quality control of all creative outputs. 2012-Present Freelance Art Director Manage all phases of graphic design projects for a wide range of clients requiring creative communication materials. Assess client needs and develop specifications; plan and implement projects from initial conceptual design through final artworks, client approval, and final delivery. Schedule and prioritize all jobs for completion on a timely basis and present concept and design recommendations to clients. Developed and created physical and 3D rendered product mock-ups for presentations. Designed web pages and in the process has acquired knowledge, through self-study, creating information architecture from wire frame to site mapping. Created remarkable traditional and digital illustrations from portraits, CD covers for children stories, calendars, from comps to printed materials. Developed and finalized corporate logos for EQUILIFE Medical Equipment Supplies & Services, Inc. (Philippines) and Pacific East Event Production (Philippines), MySkinSpa (Australia) among others. Developed and has produced various promo items for NIDO, Nestea, Nescafé from comprehensive studies to final art works. 2010-2012 Creative Consultant Dentsu Indio 1 Year, 2 Months Collaborated, brainstormed and developed strategic advertising campaign materials with the Creative Director through mainstream and digital advertising options to revert the negative outlook of wi-tribe, an internet service provider, which equates to a 10% increase in new subscribers in 4 months. Lead and coordinate a cross-functional design team of 6 designers and programmers specializing in corporate projects handling both short and long term projects for this digital agency. Developed and created character illustrations for wi-tribe print, collateral, and OOH materials. Developed campaign materials for agency pitches. 2004-2011 Managing Partner/Creative Director Black Ops Advertising Corporation 6 Years One of the founders of this start up company, Black Ops Advertising Corporation, now folded, with an annual gross income of Php 2 million. Set up the company while employed. Worked hard during the nights and on weekends to manage schedules and keep up with all the workloads. Manage the operations and support team of four outsourced Graphics Artists Coordinate details of designs from initial concepts through productions with clients and direct freelance designers, illustrators and writers. Conceptualize and designed booths, collateral materials for sales promotion, sales kits and packaging designs for a range of events and activations. Storyboarded, produced and acted as AD to the Director for AVP’s, TV Plugs, TVC’s. 2002-2009 Associate Creative Director/Senior Art Director Publicis Manila, Inc. 7 Years Conceptualize and brainstorms with creative team, under the leadership of the Creative Director, all ATL and BTL campaign materials. Plans, develops and implements systems, and strategies to ensure that projects given by the diverse clients are managed well and accomplished on time. Designs, develops and produced dynamic, accurate and brand-appropriate visuals that reinforce and enhance the marketing strategy across multi-channels in coordination with the Accounts Managers, Print Producer and or Broadcast Producer. Directs photo shoots/product shoots for print ads, advertorial, press releases, brochures, and other marketing collateral. Represents and leads the Creative Team as Agency for Client on technical meetings, pre and post TV productions. Attends and oversees photo and TVC shoots making sure Agency and Clients’ strategic objectives are met. Works closely with the Account Managers to determine the image Client wants to present and tightly control the Client’s image to ensure that it retains its integrity. Supervises and monitors the performance of the assigned Art Directors to ensure they are aligned with the goals and objectives of the company. Resolved conflicts among subordinates. Good communication skills that allowed for each person to be recognized and heard, fostering a greater sense of cooperation among staff. Promoted to Associate Creative Director on June of 2005 for consistently achieving and managing exemplary creative works. Conceptualized, storyboarded and produced a total of 20 TVC’s. 2000-2002 Senior Art Director Publicis-AMA, Inc. 2 Years Single-handedly managed creative materials for all Nestlé Dietetic products, with two writers in the team, conceptualize, designed packing, and art directed BTL materials Interprets marketing communications strategy, develops creative approaches and treatments that align with that strategy. A total of 6 TVC’s produced 1988-2000 Senior Art Director Avellana & Associates, Inc. 12 Years A total of 16 TVC’s produced mostly for PLDT. 1987-1988 Senior Artist 3M Philippines 1.5 years 1985-1987 Junior Artist Stelton Incentives, Inc. 2 years