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$25 USD / hour
Flag of VIETNAM
ho chi minh, vietnam
$25 USD / hour
It's currently 10:19 PM here
Joined November 13, 2023
0 Recommendations

Tuan L.

@lephamminhtuan12

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$25 USD / hour
Flag of VIETNAM
ho chi minh, vietnam
$25 USD / hour
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Digital Marketing Manager

Welcome to my profile! I'm Tuan Le, with over 10 years of expertise in digital marketing and ecommerce, blending innovative strategies with practical execution. I hold a Bachelor of Technology (BTech) in Database from Ho Chi Minh City's University of Science, Vietnam. I thrive in dynamic environments, having managed diverse communication campaigns and content production teams for platforms like TikTok, Instagram, Facebook, and more. My passion for digital marketing is reflected in the substantial growth and engagement I've achieved for brands across multiple channels. ✅ Expertise in TikTok, Instagram, Facebook (fanpage, group, reels) content ✅ Skilled in launching and managing communication campaigns with celebrities, KOL/KOC, Reviewers ✅ Proficient in Direct-to-Consumer (D2C) retail model implementation ✅ Ecommerce management for brands like AKUBA, focusing on sales, traffic, SEO, and social media engagement ✅ Analytical skills in market research, product insights, and competitor analysis ✅ Experience in planning and executing ecommerce strategies on platforms like Shopee, Lazada, and TikTok ✅ Strong background in digital marketing team leadership and strategy development ✅ Excellent adaptation to market trends and customer needs for product campaign launches My soft skills include efficient communication, a friendly approach, and a commitment to meeting deadlines. I'm fluent in Vietnamese and English. Ensuring client satisfaction and delivering top-tier results in digital marketing and ecommerce projects is my primary goal. Feel free to reach out if you are looking for exceptional dedication and expertise in your projects. Thank you!
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Portfolio

11491985
**Project Overview** - Spearheaded the business strategy overhaul for a streetwear fashion brand, resulting in a remarkable 35% increase in sales and a 5% rise in profit margins. **Strategic Implementation** 1. Market Analysis: - Conducted in-depth market research to identify emerging trends and customer preferences in streetwear. - Adjusted product lines to align with current streetwear fashions and consumer demands. 2. Brand Positioning: - Enhanced the brand's identity to resonate with the streetwear community, emphasizing authenticity and cultural relevance. 3. Digital Marketing Overhaul: - Revamped online marketing campaigns, focusing on social media platforms popular with the target demographic. - Leveraged influencer marketing and collaborative campaigns for wider reach and engagement. 4. Sales & Distribution Channels: - Optimized e-commerce platforms and explored new online sales channels. - Improved inventory management to streamline supply chain efficiency
Streetwear Fashion Brand - Business Strategy Revamp
11490532
**Role and Engagement** - Integral member of the Shopee KOL Expert Sellers group. - Regularly participate in knowledge-sharing sessions about e-commerce and sales strategies. **Contributions and Activities** - Engage in community discussions managed by Shopee on the 'Start-Up with Shopee' Facebook group. - Share expert insights and practical advice on enhancing online sales and digital marketing tactics. **Impact and Learning** - Contributed to the growth and learning of fellow e-commerce enthusiasts and sellers. - Gained valuable insights from peer experiences, staying updated with evolving e-commerce trends. **Professional Development** - This involvement has been instrumental in refining my digital marketing strategies, enhancing my skills in e-commerce sales, and expanding my professional network. Being an active part of Shopee's expert community demonstrates my commitment to continuous learning and contribution to the broader e-commerce ecosystem.
Active Member of Shopee KOL Expert Sellers
**Role and Engagement** - Integral member of the Shopee KOL Expert Sellers group. - Regularly participate in knowledge-sharing sessions about e-commerce and sales strategies. **Contributions and Activities** - Engage in community discussions managed by Shopee on the 'Start-Up with Shopee' Facebook group. - Share expert insights and practical advice on enhancing online sales and digital marketing tactics. **Impact and Learning** - Contributed to the growth and learning of fellow e-commerce enthusiasts and sellers. - Gained valuable insights from peer experiences, staying updated with evolving e-commerce trends. **Professional Development** - This involvement has been instrumental in refining my digital marketing strategies, enhancing my skills in e-commerce sales, and expanding my professional network. Being an active part of Shopee's expert community demonstrates my commitment to continuous learning and contribution to the broader e-commerce ecosystem.
Active Member of Shopee KOL Expert Sellers
**Role and Engagement** - Integral member of the Shopee KOL Expert Sellers group. - Regularly participate in knowledge-sharing sessions about e-commerce and sales strategies. **Contributions and Activities** - Engage in community discussions managed by Shopee on the 'Start-Up with Shopee' Facebook group. - Share expert insights and practical advice on enhancing online sales and digital marketing tactics. **Impact and Learning** - Contributed to the growth and learning of fellow e-commerce enthusiasts and sellers. - Gained valuable insights from peer experiences, staying updated with evolving e-commerce trends. **Professional Development** - This involvement has been instrumental in refining my digital marketing strategies, enhancing my skills in e-commerce sales, and expanding my professional network. Being an active part of Shopee's expert community demonstrates my commitment to continuous learning and contribution to the broader e-commerce ecosystem.
Active Member of Shopee KOL Expert Sellers
**Role and Engagement** - Integral member of the Shopee KOL Expert Sellers group. - Regularly participate in knowledge-sharing sessions about e-commerce and sales strategies. **Contributions and Activities** - Engage in community discussions managed by Shopee on the 'Start-Up with Shopee' Facebook group. - Share expert insights and practical advice on enhancing online sales and digital marketing tactics. **Impact and Learning** - Contributed to the growth and learning of fellow e-commerce enthusiasts and sellers. - Gained valuable insights from peer experiences, staying updated with evolving e-commerce trends. **Professional Development** - This involvement has been instrumental in refining my digital marketing strategies, enhancing my skills in e-commerce sales, and expanding my professional network. Being an active part of Shopee's expert community demonstrates my commitment to continuous learning and contribution to the broader e-commerce ecosystem.
Active Member of Shopee KOL Expert Sellers
11490214
**Role Summary** - Led Goldsun's digital marketing initiatives, focusing on TikTok and Shopee, significantly boosting sales and brand presence. **Key Strategies** 1. **TikTok Campaigns**: - Developed and executed a dynamic content strategy. - Managed targeted advertising, enhancing brand visibility. 2. **Livestream Sales Teams**: - Built and trained two teams, driving interactive sales on TikTok. 3. **E-commerce Optimization**: - Enhanced TikTok Shop's technical operations. - Collaborated with TikTok for sales optimization. 4. **Affiliate & Influencer Marketing**: - Partnered with KOLs/KOCs, optimizing backlinking and sales. **Achievements** - Drove sales to 1.5 billion VND by November 2023. - Consistently maintained a growth rate over 30% with efficient cost management (CIR < 20%, ROAS >5). **Impact** - Demonstrated expertise in utilizing social media for e-commerce growth, setting a benchmark in digital marketing efficiency for Goldsun.
Goldsun - Digital Marketing & Ecommerce Success Story
**Role Summary** - Led Goldsun's digital marketing initiatives, focusing on TikTok and Shopee, significantly boosting sales and brand presence. **Key Strategies** 1. **TikTok Campaigns**: - Developed and executed a dynamic content strategy. - Managed targeted advertising, enhancing brand visibility. 2. **Livestream Sales Teams**: - Built and trained two teams, driving interactive sales on TikTok. 3. **E-commerce Optimization**: - Enhanced TikTok Shop's technical operations. - Collaborated with TikTok for sales optimization. 4. **Affiliate & Influencer Marketing**: - Partnered with KOLs/KOCs, optimizing backlinking and sales. **Achievements** - Drove sales to 1.5 billion VND by November 2023. - Consistently maintained a growth rate over 30% with efficient cost management (CIR < 20%, ROAS >5). **Impact** - Demonstrated expertise in utilizing social media for e-commerce growth, setting a benchmark in digital marketing efficiency for Goldsun.
Goldsun - Digital Marketing & Ecommerce Success Story
**Role Summary** - Led Goldsun's digital marketing initiatives, focusing on TikTok and Shopee, significantly boosting sales and brand presence. **Key Strategies** 1. **TikTok Campaigns**: - Developed and executed a dynamic content strategy. - Managed targeted advertising, enhancing brand visibility. 2. **Livestream Sales Teams**: - Built and trained two teams, driving interactive sales on TikTok. 3. **E-commerce Optimization**: - Enhanced TikTok Shop's technical operations. - Collaborated with TikTok for sales optimization. 4. **Affiliate & Influencer Marketing**: - Partnered with KOLs/KOCs, optimizing backlinking and sales. **Achievements** - Drove sales to 1.5 billion VND by November 2023. - Consistently maintained a growth rate over 30% with efficient cost management (CIR < 20%, ROAS >5). **Impact** - Demonstrated expertise in utilizing social media for e-commerce growth, setting a benchmark in digital marketing efficiency for Goldsun.
Goldsun - Digital Marketing & Ecommerce Success Story
**Role Summary** - Led Goldsun's digital marketing initiatives, focusing on TikTok and Shopee, significantly boosting sales and brand presence. **Key Strategies** 1. **TikTok Campaigns**: - Developed and executed a dynamic content strategy. - Managed targeted advertising, enhancing brand visibility. 2. **Livestream Sales Teams**: - Built and trained two teams, driving interactive sales on TikTok. 3. **E-commerce Optimization**: - Enhanced TikTok Shop's technical operations. - Collaborated with TikTok for sales optimization. 4. **Affiliate & Influencer Marketing**: - Partnered with KOLs/KOCs, optimizing backlinking and sales. **Achievements** - Drove sales to 1.5 billion VND by November 2023. - Consistently maintained a growth rate over 30% with efficient cost management (CIR < 20%, ROAS >5). **Impact** - Demonstrated expertise in utilizing social media for e-commerce growth, setting a benchmark in digital marketing efficiency for Goldsun.
Goldsun - Digital Marketing & Ecommerce Success Story
**Role Summary** - Led Goldsun's digital marketing initiatives, focusing on TikTok and Shopee, significantly boosting sales and brand presence. **Key Strategies** 1. **TikTok Campaigns**: - Developed and executed a dynamic content strategy. - Managed targeted advertising, enhancing brand visibility. 2. **Livestream Sales Teams**: - Built and trained two teams, driving interactive sales on TikTok. 3. **E-commerce Optimization**: - Enhanced TikTok Shop's technical operations. - Collaborated with TikTok for sales optimization. 4. **Affiliate & Influencer Marketing**: - Partnered with KOLs/KOCs, optimizing backlinking and sales. **Achievements** - Drove sales to 1.5 billion VND by November 2023. - Consistently maintained a growth rate over 30% with efficient cost management (CIR < 20%, ROAS >5). **Impact** - Demonstrated expertise in utilizing social media for e-commerce growth, setting a benchmark in digital marketing efficiency for Goldsun.
Goldsun - Digital Marketing & Ecommerce Success Story
**Role Summary** - Led Goldsun's digital marketing initiatives, focusing on TikTok and Shopee, significantly boosting sales and brand presence. **Key Strategies** 1. **TikTok Campaigns**: - Developed and executed a dynamic content strategy. - Managed targeted advertising, enhancing brand visibility. 2. **Livestream Sales Teams**: - Built and trained two teams, driving interactive sales on TikTok. 3. **E-commerce Optimization**: - Enhanced TikTok Shop's technical operations. - Collaborated with TikTok for sales optimization. 4. **Affiliate & Influencer Marketing**: - Partnered with KOLs/KOCs, optimizing backlinking and sales. **Achievements** - Drove sales to 1.5 billion VND by November 2023. - Consistently maintained a growth rate over 30% with efficient cost management (CIR < 20%, ROAS >5). **Impact** - Demonstrated expertise in utilizing social media for e-commerce growth, setting a benchmark in digital marketing efficiency for Goldsun.
Goldsun - Digital Marketing & Ecommerce Success Story
**Role Summary** - Led Goldsun's digital marketing initiatives, focusing on TikTok and Shopee, significantly boosting sales and brand presence. **Key Strategies** 1. **TikTok Campaigns**: - Developed and executed a dynamic content strategy. - Managed targeted advertising, enhancing brand visibility. 2. **Livestream Sales Teams**: - Built and trained two teams, driving interactive sales on TikTok. 3. **E-commerce Optimization**: - Enhanced TikTok Shop's technical operations. - Collaborated with TikTok for sales optimization. 4. **Affiliate & Influencer Marketing**: - Partnered with KOLs/KOCs, optimizing backlinking and sales. **Achievements** - Drove sales to 1.5 billion VND by November 2023. - Consistently maintained a growth rate over 30% with efficient cost management (CIR < 20%, ROAS >5). **Impact** - Demonstrated expertise in utilizing social media for e-commerce growth, setting a benchmark in digital marketing efficiency for Goldsun.
Goldsun - Digital Marketing & Ecommerce Success Story
**Role Summary** - Led Goldsun's digital marketing initiatives, focusing on TikTok and Shopee, significantly boosting sales and brand presence. **Key Strategies** 1. **TikTok Campaigns**: - Developed and executed a dynamic content strategy. - Managed targeted advertising, enhancing brand visibility. 2. **Livestream Sales Teams**: - Built and trained two teams, driving interactive sales on TikTok. 3. **E-commerce Optimization**: - Enhanced TikTok Shop's technical operations. - Collaborated with TikTok for sales optimization. 4. **Affiliate & Influencer Marketing**: - Partnered with KOLs/KOCs, optimizing backlinking and sales. **Achievements** - Drove sales to 1.5 billion VND by November 2023. - Consistently maintained a growth rate over 30% with efficient cost management (CIR < 20%, ROAS >5). **Impact** - Demonstrated expertise in utilizing social media for e-commerce growth, setting a benchmark in digital marketing efficiency for Goldsun.
Goldsun - Digital Marketing & Ecommerce Success Story
11491985
**Project Overview** - Spearheaded the business strategy overhaul for a streetwear fashion brand, resulting in a remarkable 35% increase in sales and a 5% rise in profit margins. **Strategic Implementation** 1. Market Analysis: - Conducted in-depth market research to identify emerging trends and customer preferences in streetwear. - Adjusted product lines to align with current streetwear fashions and consumer demands. 2. Brand Positioning: - Enhanced the brand's identity to resonate with the streetwear community, emphasizing authenticity and cultural relevance. 3. Digital Marketing Overhaul: - Revamped online marketing campaigns, focusing on social media platforms popular with the target demographic. - Leveraged influencer marketing and collaborative campaigns for wider reach and engagement. 4. Sales & Distribution Channels: - Optimized e-commerce platforms and explored new online sales channels. - Improved inventory management to streamline supply chain efficiency
Streetwear Fashion Brand - Business Strategy Revamp
11490532
**Role and Engagement** - Integral member of the Shopee KOL Expert Sellers group. - Regularly participate in knowledge-sharing sessions about e-commerce and sales strategies. **Contributions and Activities** - Engage in community discussions managed by Shopee on the 'Start-Up with Shopee' Facebook group. - Share expert insights and practical advice on enhancing online sales and digital marketing tactics. **Impact and Learning** - Contributed to the growth and learning of fellow e-commerce enthusiasts and sellers. - Gained valuable insights from peer experiences, staying updated with evolving e-commerce trends. **Professional Development** - This involvement has been instrumental in refining my digital marketing strategies, enhancing my skills in e-commerce sales, and expanding my professional network. Being an active part of Shopee's expert community demonstrates my commitment to continuous learning and contribution to the broader e-commerce ecosystem.
Active Member of Shopee KOL Expert Sellers
**Role and Engagement** - Integral member of the Shopee KOL Expert Sellers group. - Regularly participate in knowledge-sharing sessions about e-commerce and sales strategies. **Contributions and Activities** - Engage in community discussions managed by Shopee on the 'Start-Up with Shopee' Facebook group. - Share expert insights and practical advice on enhancing online sales and digital marketing tactics. **Impact and Learning** - Contributed to the growth and learning of fellow e-commerce enthusiasts and sellers. - Gained valuable insights from peer experiences, staying updated with evolving e-commerce trends. **Professional Development** - This involvement has been instrumental in refining my digital marketing strategies, enhancing my skills in e-commerce sales, and expanding my professional network. Being an active part of Shopee's expert community demonstrates my commitment to continuous learning and contribution to the broader e-commerce ecosystem.
Active Member of Shopee KOL Expert Sellers
**Role and Engagement** - Integral member of the Shopee KOL Expert Sellers group. - Regularly participate in knowledge-sharing sessions about e-commerce and sales strategies. **Contributions and Activities** - Engage in community discussions managed by Shopee on the 'Start-Up with Shopee' Facebook group. - Share expert insights and practical advice on enhancing online sales and digital marketing tactics. **Impact and Learning** - Contributed to the growth and learning of fellow e-commerce enthusiasts and sellers. - Gained valuable insights from peer experiences, staying updated with evolving e-commerce trends. **Professional Development** - This involvement has been instrumental in refining my digital marketing strategies, enhancing my skills in e-commerce sales, and expanding my professional network. Being an active part of Shopee's expert community demonstrates my commitment to continuous learning and contribution to the broader e-commerce ecosystem.
Active Member of Shopee KOL Expert Sellers
**Role and Engagement** - Integral member of the Shopee KOL Expert Sellers group. - Regularly participate in knowledge-sharing sessions about e-commerce and sales strategies. **Contributions and Activities** - Engage in community discussions managed by Shopee on the 'Start-Up with Shopee' Facebook group. - Share expert insights and practical advice on enhancing online sales and digital marketing tactics. **Impact and Learning** - Contributed to the growth and learning of fellow e-commerce enthusiasts and sellers. - Gained valuable insights from peer experiences, staying updated with evolving e-commerce trends. **Professional Development** - This involvement has been instrumental in refining my digital marketing strategies, enhancing my skills in e-commerce sales, and expanding my professional network. Being an active part of Shopee's expert community demonstrates my commitment to continuous learning and contribution to the broader e-commerce ecosystem.
Active Member of Shopee KOL Expert Sellers
11490214
**Role Summary** - Led Goldsun's digital marketing initiatives, focusing on TikTok and Shopee, significantly boosting sales and brand presence. **Key Strategies** 1. **TikTok Campaigns**: - Developed and executed a dynamic content strategy. - Managed targeted advertising, enhancing brand visibility. 2. **Livestream Sales Teams**: - Built and trained two teams, driving interactive sales on TikTok. 3. **E-commerce Optimization**: - Enhanced TikTok Shop's technical operations. - Collaborated with TikTok for sales optimization. 4. **Affiliate & Influencer Marketing**: - Partnered with KOLs/KOCs, optimizing backlinking and sales. **Achievements** - Drove sales to 1.5 billion VND by November 2023. - Consistently maintained a growth rate over 30% with efficient cost management (CIR < 20%, ROAS >5). **Impact** - Demonstrated expertise in utilizing social media for e-commerce growth, setting a benchmark in digital marketing efficiency for Goldsun.
Goldsun - Digital Marketing & Ecommerce Success Story
**Role Summary** - Led Goldsun's digital marketing initiatives, focusing on TikTok and Shopee, significantly boosting sales and brand presence. **Key Strategies** 1. **TikTok Campaigns**: - Developed and executed a dynamic content strategy. - Managed targeted advertising, enhancing brand visibility. 2. **Livestream Sales Teams**: - Built and trained two teams, driving interactive sales on TikTok. 3. **E-commerce Optimization**: - Enhanced TikTok Shop's technical operations. - Collaborated with TikTok for sales optimization. 4. **Affiliate & Influencer Marketing**: - Partnered with KOLs/KOCs, optimizing backlinking and sales. **Achievements** - Drove sales to 1.5 billion VND by November 2023. - Consistently maintained a growth rate over 30% with efficient cost management (CIR < 20%, ROAS >5). **Impact** - Demonstrated expertise in utilizing social media for e-commerce growth, setting a benchmark in digital marketing efficiency for Goldsun.
Goldsun - Digital Marketing & Ecommerce Success Story
**Role Summary** - Led Goldsun's digital marketing initiatives, focusing on TikTok and Shopee, significantly boosting sales and brand presence. **Key Strategies** 1. **TikTok Campaigns**: - Developed and executed a dynamic content strategy. - Managed targeted advertising, enhancing brand visibility. 2. **Livestream Sales Teams**: - Built and trained two teams, driving interactive sales on TikTok. 3. **E-commerce Optimization**: - Enhanced TikTok Shop's technical operations. - Collaborated with TikTok for sales optimization. 4. **Affiliate & Influencer Marketing**: - Partnered with KOLs/KOCs, optimizing backlinking and sales. **Achievements** - Drove sales to 1.5 billion VND by November 2023. - Consistently maintained a growth rate over 30% with efficient cost management (CIR < 20%, ROAS >5). **Impact** - Demonstrated expertise in utilizing social media for e-commerce growth, setting a benchmark in digital marketing efficiency for Goldsun.
Goldsun - Digital Marketing & Ecommerce Success Story
**Role Summary** - Led Goldsun's digital marketing initiatives, focusing on TikTok and Shopee, significantly boosting sales and brand presence. **Key Strategies** 1. **TikTok Campaigns**: - Developed and executed a dynamic content strategy. - Managed targeted advertising, enhancing brand visibility. 2. **Livestream Sales Teams**: - Built and trained two teams, driving interactive sales on TikTok. 3. **E-commerce Optimization**: - Enhanced TikTok Shop's technical operations. - Collaborated with TikTok for sales optimization. 4. **Affiliate & Influencer Marketing**: - Partnered with KOLs/KOCs, optimizing backlinking and sales. **Achievements** - Drove sales to 1.5 billion VND by November 2023. - Consistently maintained a growth rate over 30% with efficient cost management (CIR < 20%, ROAS >5). **Impact** - Demonstrated expertise in utilizing social media for e-commerce growth, setting a benchmark in digital marketing efficiency for Goldsun.
Goldsun - Digital Marketing & Ecommerce Success Story
**Role Summary** - Led Goldsun's digital marketing initiatives, focusing on TikTok and Shopee, significantly boosting sales and brand presence. **Key Strategies** 1. **TikTok Campaigns**: - Developed and executed a dynamic content strategy. - Managed targeted advertising, enhancing brand visibility. 2. **Livestream Sales Teams**: - Built and trained two teams, driving interactive sales on TikTok. 3. **E-commerce Optimization**: - Enhanced TikTok Shop's technical operations. - Collaborated with TikTok for sales optimization. 4. **Affiliate & Influencer Marketing**: - Partnered with KOLs/KOCs, optimizing backlinking and sales. **Achievements** - Drove sales to 1.5 billion VND by November 2023. - Consistently maintained a growth rate over 30% with efficient cost management (CIR < 20%, ROAS >5). **Impact** - Demonstrated expertise in utilizing social media for e-commerce growth, setting a benchmark in digital marketing efficiency for Goldsun.
Goldsun - Digital Marketing & Ecommerce Success Story
**Role Summary** - Led Goldsun's digital marketing initiatives, focusing on TikTok and Shopee, significantly boosting sales and brand presence. **Key Strategies** 1. **TikTok Campaigns**: - Developed and executed a dynamic content strategy. - Managed targeted advertising, enhancing brand visibility. 2. **Livestream Sales Teams**: - Built and trained two teams, driving interactive sales on TikTok. 3. **E-commerce Optimization**: - Enhanced TikTok Shop's technical operations. - Collaborated with TikTok for sales optimization. 4. **Affiliate & Influencer Marketing**: - Partnered with KOLs/KOCs, optimizing backlinking and sales. **Achievements** - Drove sales to 1.5 billion VND by November 2023. - Consistently maintained a growth rate over 30% with efficient cost management (CIR < 20%, ROAS >5). **Impact** - Demonstrated expertise in utilizing social media for e-commerce growth, setting a benchmark in digital marketing efficiency for Goldsun.
Goldsun - Digital Marketing & Ecommerce Success Story
**Role Summary** - Led Goldsun's digital marketing initiatives, focusing on TikTok and Shopee, significantly boosting sales and brand presence. **Key Strategies** 1. **TikTok Campaigns**: - Developed and executed a dynamic content strategy. - Managed targeted advertising, enhancing brand visibility. 2. **Livestream Sales Teams**: - Built and trained two teams, driving interactive sales on TikTok. 3. **E-commerce Optimization**: - Enhanced TikTok Shop's technical operations. - Collaborated with TikTok for sales optimization. 4. **Affiliate & Influencer Marketing**: - Partnered with KOLs/KOCs, optimizing backlinking and sales. **Achievements** - Drove sales to 1.5 billion VND by November 2023. - Consistently maintained a growth rate over 30% with efficient cost management (CIR < 20%, ROAS >5). **Impact** - Demonstrated expertise in utilizing social media for e-commerce growth, setting a benchmark in digital marketing efficiency for Goldsun.
Goldsun - Digital Marketing & Ecommerce Success Story
**Role Summary** - Led Goldsun's digital marketing initiatives, focusing on TikTok and Shopee, significantly boosting sales and brand presence. **Key Strategies** 1. **TikTok Campaigns**: - Developed and executed a dynamic content strategy. - Managed targeted advertising, enhancing brand visibility. 2. **Livestream Sales Teams**: - Built and trained two teams, driving interactive sales on TikTok. 3. **E-commerce Optimization**: - Enhanced TikTok Shop's technical operations. - Collaborated with TikTok for sales optimization. 4. **Affiliate & Influencer Marketing**: - Partnered with KOLs/KOCs, optimizing backlinking and sales. **Achievements** - Drove sales to 1.5 billion VND by November 2023. - Consistently maintained a growth rate over 30% with efficient cost management (CIR < 20%, ROAS >5). **Impact** - Demonstrated expertise in utilizing social media for e-commerce growth, setting a benchmark in digital marketing efficiency for Goldsun.
Goldsun - Digital Marketing & Ecommerce Success Story

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Experience

Digital Marketing Manager

Freelance (Self employed)
Jul 2021 - Present
- Built a freelance content production team for communication projects on platforms such as Tiktok, Instagram, Facebook (fanpage, group, reels), etc. - Launched diverse communication campaigns, from content research through celebrities, combined with KOL/KOC, Reviewers, etc. - Researched and launched communication projects and online sales based on customer demand. - Specialized in implementing sales based on the Direct-to-Consumer (D2C) retail model.

Ecommerce Manager

AKUBA
Dec 2021 - Feb 2023 (1 year, 2 months)
- Manage the Digital Marketing team for increasing Akuba's sale, website's traffic, SEO contents, and Akuba's social media engagements across multiple channels, such as Facebook, Tiktok. - Analyze the sale, traffic, trending, and make plans and decisions for Ecommerce sales on Shopee, Lazada and Tiktok - Analyze and do market research for new products, find the target customers and target market, do research about the competitors, make insights for the new products, and launch product campaigns

Education

Bachelor of Technology (BTech), Database - Ho Chi Minh City's University of Science

Vietnam 2008 - 2012
(4 years)

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Log in to discuss any details over chat.

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Certifications

us_eng_1.png US English 1 82%

Top Skills

Copywriting
Internet Marketing
Banner Design
Logo Design
Google Adwords

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