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christ church, barbados
It's currently 9:30 AM here
Joined November 10, 2007
0 Recommendations
Jennifer B.
@jvbglobe2
3.0
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christ church, barbados
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Top Notch Marketing, Management, Research & Copywriting
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Portfolio
Portfolio
Market Positioning:The Case of Barbados
One Size Fits All Is Never A Good Buy
Market Positioning:The Case of Barbados
One Size Fits All Is Never A Good Buy
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$300.00 USD
Copywriting
Research
•
Experience
Freelancer
Jan 2002 - Present
Management & Marketing Freelancer -Tourism & Hospitality Specialist
JVB Global Consulting
2002 - Present (11 years)
Management Consultant specialising in tourism and hospitality marketing and management.
Member of the Caribbean Institute of Certified Management Consultants CICMC
Coordinator/Consultant - CTO's Aviation Task Force
Research Supervisor - UWI, Cavehill Campus,Hospitality & Tourism undergraduate students
Part-time lecturer/tutor
Director of Business Development
Jan 2010 - Jun 2012 (2 years, 5 months)
Responsible for sales and marketing, revenue management and reservations departments. Strong focus on revenue generation and customer acquisition.
Deputy Director of Tourism, Marketing
Oct 2006 - Sep 2008 (1 year, 11 months)
Contracted to lead destination's global tourism marketing.
Education
MSc. Tourism Management
(1 year)
Qualifications
Master of Science Tourism Management
University of Surrey
2002
MSc. Tourism Management
Publications
The Development of Sports and Lifestyle Tourism: Going for Gold in Tourism's New Niche Market
Caribbean Business Publications Inc
A timely article written for publication Business Barbados 2005 edition which was influenced by the Caribbean region having won the bid to host the 2007 World Cup Cricket. http://businessbarbados.com/
Marketing Island Destinations:concepts and cases
Elsevier
Chapter 5: Market Positioning:The case of Barbados
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