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bangalore, india
It's currently 12:24 PM here
Joined August 10, 2009
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Ashish P.
@codemaniacsl
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bangalore, india
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Software Architect & Developer for 7 Years
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Experience
Manager
Aug 2016 - Present
Leading the engineering efforts for the Product Development team
Responsible for designing and developing Analytical Products for Nielsen
Leading the planning, designing, implementation and roll-out of new analytical methodologies and tools for Market Mix Modelling and Marketing Budget Optimization across Nielsen
Associate Manager
May 2015 - Aug 2016 (1 year, 3 months)
Working on a model to predict the expected ROI for a digital marketing campaign before launch. The prediction was achieved by simulating campaigns using system dynamics. The model is being used to design campaigns and launch strategies for various in-patient and out-of-patient drugs
Software Developer
Jul 2010 - Apr 2014 (3 years, 9 months)
44 months of product research & development experience in emerging technologies such as graph database analytics and gamification in healthcare and retail verticals.
Developed a recommendation engine and an expert system based on an in-house social network to recommend friends, domain experts, and trending topics to follow by modeling data into large distributed graphs and performing data mining procedures such as clustering, nearest neighbor search, and classification.
Education
PGPM
(1 year)
MS
(1 year)
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