Aarohi H.

I'm a Business Honors Student at the Kelley School of Business at Indiana University. I’m currently pursuing a major in Marketing and Business Analytics, with a minor in Psychology. My core interests are quantitative analysis and creative production, but I also enjoy learning about the way people think and behave in psychology. I believe that marketing applies principles of psychology, as it is vital to study the mind of consumers and apply that knowledge to campaigns and strategies. Through this internship, I will be able to understand a facet of human psychology more profoundly, and also be able to apply what I’ve learned thus far, basic social psychology and industrial-organizational psychology. I will be able to learn more about the various cultural, socioeconomic, geographic, and demographic factors that influence the minds of consumers through research. I want to hone the research skills that I’ve developed thus far in my academic career through this internship. Previously, I’ve researched consumer behavior, financial projections for companies, as well as company values, for various group presentations in BUS-C 106 (Business Presentations: Honors). I will be taking BUS-C 205 (Business Communications: Honors) the following year and would love to gain real-world experience exercising my verbal and written communication skills, which would help me understand the implications of language in the business world, beyond the realm of academia. A marketing internship would also be highly correlated to my major in Business Analytics, as the field involves collection and interpretation of data that must be translated into marketing campaigns strategically. I’ve gained a lot of technical skills through my Academic career, notably in Microsoft Excel and Access. I enjoy working with data and statistics and making conclusions based on my analysis, as I have through Monte-Carlo simulations that depend on business’ risk appetite, as well as through running Solver, a program that optimizes the outcome variable, which can be used to minimize costs or maximize profits.