I have 15 years of relevant experience in marketing, sales and public relations. My last assignment was for one of the world's leading PR firm, Hill and Knowlton. Here I was working in the capacity of Senior Associate Director.
• Lead the strategic counsel and media activities for Microsoft (Corporate & Citizenship), Star Sports, Hyundai and UNICEF
• Client advocacy -Identifying communication targets and messages in line with the clients’ business goals. Planning publicity strategies and campaigns, dealing with enquiries from the public, press, and related organisations, providing clients’ with information about new promotional opportunities and current PR campaigns progress, analysing media coverage, commissioning or undertaking relevant market research, liaising with clients’, managerial and journalistic staff about budgets, timescales and objectives
• Designing high profile communication initiatives, from corporate restructurings to product introductions and crisis communication to grassroot engagement efforts. Writing and producing presentations, press releases and publicity collaterals
• Handled Influencer relations and business development