Innovation and Novel Idea
- Idea that matches the youth’s expectations from a good educational
institution.
- Eye-candy for one and all (Eg. Cadbury advertisements).
- The Advertisement should create a rumble throughout the country and
must prove to be hearsay. (Eg. Airtel Ad.-“Har ek friend zaroori hota hai”).
- Content should not be copied from Internet (Originality will be
appreciated).