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Case 4-2: Reynolds & Reynolds: Team Selling ( case study for marketing fundamentals of sales management course) -- 5

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Case 4-2: Reynolds & Reynolds: Team Selling

1. How is the effectiveness of team selling demonstrated by the Reynolds team, and what are some of the disadvantages to this method in this particular case?

2. How did the Reynolds team successfully execute the following critical roles in sales: client access, client education/persuasion, and fulfillment?

Case questions can be most appropriately answered by listing steps, using an outline, or a quantitative analysis. Be sure to list your answer by question number and label cases by case number and title. The length of each case should be no less than three pages and no more than five, excluding any exhibits, attachments, appendices, and bibliography. The format and structure of these case analyses should conform to the standards of formatting and documentation, including proper citations and references, found in an acceptable college-level writing guide such as MLA, APA

The length of each case should be no less than three pages and no more than five, excluding any exhibits, attachments, appendices, and bibliography. The format and structure of these case analyses should conform to the standards of formatting and documentation, including proper citations and references, found in an acceptable college-level writing guide such as MLA, APA or UMUC's Guide to Writing and Research.

Skills: Business Analysis, Business Writing, Management, Report Writing, Research Writing

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