In Progress

Need to build a social media presence for a non profit organization

This is for a non profit organization and we want to do better social media presence to spread awareness, increase volunteers, increase donations.

We want the social media presence to be in the following forms primarily:

email campaign

Facebook presence



We already have a website - We want to improve on it but thats last priority now.

Let me know if you can help to set us up with all these things to make it effective for our goals

Website "- Include the Donate page in the main navigation

- Add a Donate call to action on the homepage

- Create a landing page for key fundraising campaigns

- Highlight dedicated donors and provide impact updates on the blog

- Set up online donation conversions to track in Google Analytics" "- Post volunteer opportunities on your website through a volunteer management system

- Add a volunteer call to action on the homepage

- Ensure that the volunteer page is easy to find in your website structure

- Highlight dedicated volunteers and new opportunities on the blog

- Set up online volunteer sign-ups to track in Google Analytics

" "- Include content to learn about your top issues on your website

- Add a short description of what you do at the top of your homepage

- Include calls to action for those new to your cause throughout your website, such as joining your email newsletter

- Publish blog posts about topics related to your cause and optimize them for search engines


Email "- Send Thank You emails to donors after they've given

- Segment your email list to include a group that only sends to donors

- Send additional emails to update donors on the impact of their gift

- Use timed, automated emails as a piece of your next fundraising campaign to provide details and drive supporters to give to the campaign" "- Send Thank You emails to volunteers after they volunteer for the first time and on corresponding holidays, like Thanksgiving and Volunteer Appreciation Week

- Segment your email list to include a group that only sends to volunteers

- Send regular emails to encourage community and relationship building

- Update volunteers on the impact of their work" "- Send out a regular email newsletter to keep supporters up-to-date

- Provide an easy way for new visitors to sign up for your email list, such as a page with a form on your website


Social Media "- Weave in calls to donate as part of fundraising campaign updates and notes on your impact

- Give supporters an easy way to fundraise through social media, such as running Facebook Fundraisers

- Follow and communicate with current and potential sponsors to build relationships" "- Weave in posts about new volunteer opportunities and opportunities that need to be filled

- Post links to volunteer highlights on the blog and tag the volunteer that the post features

- Communicate with volunteers that are active on social media (on a case by case basis)

- Consider creating a social media ambassador program for those volunteers active on certain social media channels" "- Research the social media channels that your target audience regularly engages on and join those networks

- Maintain an active presence on all the networks you use by creating a posting schedule and sticking to it

- Consider creating a social media ambassador program so that supporters can spread awareness to their followers

- Research and use hashtags related to your cause, following the best practices for using hashtags on each network

- Engage and communicate with influencers in your field, potential partners and supporters on the social media channels that they're active on"

Skills: Facebook Marketing, Graphic Design, HTML, PHP, Website Design

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About the Employer:
( 1 review ) Conroe, United States

Project ID: #19630092

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