Google Play Or Play Store

Closed Posted 4 years ago Paid on delivery
Closed Paid on delivery

Key ASO factors in Google Play Store Search

App Store Optimization process is very different for iOS and Android apps. The stores are different and so are the rules of the game in each of them – but the goal is always the same – to make our apps stand out among the others, boost visibility, improve conversion rate and increase the number of installs.

Last week we talked about optimizing the ASO strategy for app store search, and today we will see how to apply these rules for Android apps in Google Play Store.

Google Play Store interface

After having conducted an extensive keyword research and having your keyword rankings goals figured out, it is time to fill them in your textual On-metadata fields (the set of factors that, similarly to the SEO On-page factors, fall under the direct control of the developer).

Learn more about App Store Optimization Factors.

Title, Short description and Long Description will become your best tools for improving keyword rankings, but they are also affecting the conversion rate to install, so the key is to keep these textual elements extremely attractive and converting for the users that come to see your app’s Google Play Store listing.

How to Optimize Title for ASO in Google Play

Title in the Google Play is one of the first element that is visible on the store listing, and it allows to include up to 50 characters. The best practice is to keep your brand name short, and include 3-4 (1-2 before the last update) of your most important keywords alongside the brand name. This way your Title will be acting as an ASO instrument that improves your rankings for the keywords included in it.

A model for a perfect Title in the Google Play Store looks like this: Brand Name + Keywords, or Keywords + Brand Name.

It is important to use the maximum space of 50 characters to optimize your Title, but don’t make it very “spammy” – for example, the app below has included very useful keywords, but their brand name “gets lost” between all the keywords. This can confuse the users and, consequently, decrease the conversion rate.

Google Play App Title

Instead, a great Title would include both brand name and keywords that convey the key functionalities and the tasks that an app can perform, and delivers a clear message about the purpose of the app. For example, Duolingo does this really well:

Google Play App Title 2

A great idea is to add emoji in your Title – it helps catching user attention and improves the conversion rate! ⭐ ✌️

Android Internet Marketing Mobile App Development Search Engine Marketing SEO

Project ID: #20076660

About the project

15 proposals Remote project Active 4 years ago

15 freelancers are bidding on average $2250 for this job

devexpertsteam

Hello, We are IT-Engineers and Business Analysts, creating complete web and mobile solutions, for already more than 15 years, supporting our products with custom digital marketing strategies and instruments. Befo More

$3000 USD in 30 days
(64 Reviews)
8.3
JinDongZhe

Perfect, Boss! Wonderful android developer is Here. I have 5+ years of experience to develop various android projects with backend api & databases so your job is very easy for me and my major skills. You can count o More

$2250 USD in 7 days
(147 Reviews)
7.9
ClimaxSEO

Hello sir we are provide seo + smo increase more traffic and better ranking result I have 10+ year knowledge of SEO and SMO and we have achieved Google Number #1 to 10# position rank and increase their business More

$1500 USD in 30 days
(220 Reviews)
6.8
parvinsultana

I have mainly 2 kinds of services: (1) Advertising Service (2) Manual Marketing /ASO If you take "Advertising Service" then: Per 1000 Android Worldwide Downloads $150 (User can uninstall after install) Per More

$1500 USD in 30 days
(273 Reviews)
7.0
seemasit

Hi, We have enough relevant experience. Let me help you. I have gone through the description "Software Skills: Android, JSON & Restful Web Services, FCM, Google Analytics, Google API, JUnit, Mockito, Wiremock, Espress More

$2250 USD in 7 days
(9 Reviews)
5.8
mobileappsites

Hello, Greetings!! I understood that you need an expert to optimize the SEO for your website. WE WILL DO THIS WORK AS PER YOUR REQUIREMENT AND EXPECTATIONS. With the experience of over 1600+ web development projects More

$2250 USD in 7 days
(6 Reviews)
6.1
sstechwebindia

Hello, Greetings! == Our Understanding == We have closely reviewed the project requirement and our understanding is, you are looking for highly experienced developer for your project work. We have extensiv More

$2500 USD in 30 days
(21 Reviews)
4.9
Batista111

Hi there, I've gone through the post description carefully and ready to start work on this project. Requirements are very clear but please come over the chat so that i can get more requirements if remaining. I am an More

$2250 USD in 30 days
(7 Reviews)
4.7
dotablack

Hello ! I have gone through your job posting and become very much interested to work with you. I am an expert in this field. I have already completed several projects like this. Awaiting an affirmative response from yo More

$3000 USD in 30 days
(4 Reviews)
4.4
AmitPal10000001

Ready to start work immediately I have great quality work to develop mobile app. I have already done many android and ios application. Please ping me I will share you my past project which I have done. I will give yo More

$2250 USD in 7 days
(20 Reviews)
4.1
ThinkStartPL

Hello there! Thanks for this opportunity. I am very excited to know skills are exactly matching with your requirements and we are ready to connect with you over chat for further discussion and interview. We are a tea More

$2750 USD in 10 days
(0 Reviews)
0.0