i am looking for a professionell marketing and distribution plan for my upcoming startup. I want to show this plan to potential investors and in additional i will copy and paste it into my businessplan. As you can imagine, i need a detailed and customized marketing strategy related to my start-up and it´s target customers. It should include all necessary information and milestones. First, all facts are collected and analyzed. Of course, this is easier and more extensive with an existing company than with a start-up. The less personal experience, the more important is benchmarking (the comparison with competitors) Then the facts are analyzed: the SWOT analysis is a suitable instrument to give the listed facts a meaningful structure: thus, a "strengths-weaknesses-analysis" is worked out - and that would be value-free and without conclusions for the strategy. In the target comparison, concrete goals are set where the company wants to go: this is how a distinction is made between short-term, medium-term and long-term goals. One compares the present state with the desired one. The art in this analysis is the right balance between ambitious goals and unrealizable wishful thinking. Now the goals are defined: Goals must be achievable in principle. They are the conclusion of the analysis. Goals have to be measurable, concrete and precise. All participants of the company must be able to identify with the goals. The goals are divided into short, medium and long term goals. Now you are working intensively with the target group: At start-ups, all available information from competitors is valuable. Who exactly is the target group (as accurately as possible - SMEs are not a target group!), Where does it stop, what is its problem and what does it want - that is the "empathic" concept phase - the founder "creeps" into his Target group into it and experiences and understands it from the inside. What are the appropriate means of communication for the target group? Now to the recommenders and multipliers: Crucial for the sales success are possible multipliers. 90 percent of all sales are made through referrals. The market positioning: who am I exactly? What does my company represent? Thanks for your offer.