Business Game GOING GLOBAL - TOPSIM cloud

Please write an essay based on your initial situation in the business game “Going Global” in the TOPSIM cloud with the following content: 1. Use the SWOT analysis to analyze the initial situation of your company 2. Give your company a name, logo and slogan 3. Create a strategy for your company with international focus 4. Formulate a marketing campaign 8 +/- 1 Pages List of criteria (sum up to 30 examination points): · Description of the problem and of the aim of the paper (max. 5 Points) · Logical layout, structure and analysis (max. 5 Points) · Specific work on the problem, plausibility of the presentation (max. 10 Points) · Formal presentation (Typo, …) (max. 3 Points) · Language, orthography (max. 3 Points) · Choice of literature, work with the literature, quotations (max. 4 Points)