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Case Studies

1) Draw a service approaches and scheme for an insurance broker dealing with life insurance for people ages 50 and over.

Important! As a Marketer use terms and knowledge learned from the module “Marketing Services” . Presence of Tables and Schemes will be appreciated.

Minimum word count for this Home task: 500

2) Please, provide and precisely describe your suggestions about practical actions and approaches which Shiseido should do in their retail in Japan to ensure trial of products by Chinese and consistent (Case study uploaded)

3) i) Create the list of approaches, skills and knowledge from Salesman side to complete their Tasks using tips below

- Excellent Product knowledge

- Establishing and maintain of Sales pipeline (channels)

- High level of Sales and Promotional skills

Questions

- What aspects of Product salesman have to know?

- Which elements (players) of sales pipeline can be?Provide examples.

- List the skills needed for salesman?

ii) Describe the pros and cons of an indirect sales system

iii) Please list expectations from Retailer towards Wholesaler. What roles Wholesaler should play on the market for Retailer?

4) How e-commerce supports African business growth (Case study uploaded (4)

Skills: Market Research, Research, Research Writing, Business Writing, Report Writing

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