We are a multichannel (brick & mortar and e-commerce) Menswear clothing company. Looking for a Shopify and E-commerce expert who is able to:
Develop, execute, and manage an integrated digital marketing strategy across all digital properties and channels to drive brand/product awareness and generate sales.
Find and drive traffic. Manage and execute all aspects of FORM’s paid search (SEO, SEM, PPC), display and social media advertising, complementing organic search results.
Analyze and interpret funnel traffic and customer behavior.
Recommend and implement funnel optimizations and develop/optimize marketing campaigns based on gathered data.
Use and master tools including AdRoll/Google AdWords, Google Analytics, Facebook Business, Infusionsoft, etc.
Liaise and build relationships with external agencies and affiliates to ensure effective execution and measurement.
Required Skills and Qualifications
Bachelor’s degree with a specialization in Marketing, Economics, or a field with a quantitative focus, or equivalent work experience.
10+ years of web marketing experience, with 5+ years experience in online advertising, search marketing, and e-commerce/website/landing-page conversion optimization.
Strong knowledge of current e-commerce platforms (Shopify, Amazon), ad technologies, trends, behaviors, and processes.
Advanced experience using and managing campaigns with Infusionsoft (or equivalent CRM).
Experience creating brand/product campaigns with specific goals, objectives, and tracking in mind through the creation of landing pages, microsites, etc.
Expert knowledge of web analytics tools (Google Analytics, Heap Analytics, HotJar, etc.).
Bonus: Experience in consumer electronics or consumer sports products.
You're passionate about analytics, e-commerce, and the digital customer experience.
You love the thrill of the hunt for actionable insights and have the curiosity and drive to get the job done within a fast-paced, dynamic environment (start-up style).
Flexible and adaptable to rapidly changing business conditions and priorities.
Analytical mindset and strong critical-thinking skills.
Excellent communication and interpersonal skills.
You keep your finger on the pulse of the digital landscape—you eat, sleep, and breathe what’s trending.
Wow. Thats a lot to ask for
Hope you have what it takes to work with us and build our business together