The objective of this project is to run an online marketing campaign over 12 months to promote and sell the digital images and prints on [url removed, login to view] and to return a profit on the investment of the campaign.
The first step is to create a proposal for the client which includes an outline of costs and details the potential return on investment.
I need a reliable, professional and experienced agent to facilitate the requirements of this project.
[url removed, login to view] requires SEO from the ground up, they have a Wordpress site that is several years old which we built. They have a vast selection of digital photos of which they would like to sell prints and digital copies. Some of the photos are already on the website but there are hundreds more still to be uploaded. They want a proposal on how we can monetise their images and what kind of ROI they might get vs the investment into online marketing.
I'd like to understand the costs involved in running a 12 month campaign to promote and sell the images on this website. Your advice on aspects such as the following will be required;
Re-design of the home page can be considered from a user workflow perspective.
* Graphic design to create banner ads and calls to action.
* A Google Ads account
* A budget for PPC ads on Google and Facebook
* Copy writing for blog posts
* Article posting on industry blog and news sites
* Social media posts
* Any other tasks you may suggest
The agent who can provide a detailed response that shows they have thoroughly reviewed and understood my requirements will have a higher chance of being selected. Preferably someone who has experience of this type of business model. Please feel free to ask me questions.