Hi,
With combined 18+ years of experience in PPC, we are please to say that we are a Google Partners Company based out of Indore & would love to help you with Google Adwords for your site.
For campaign management, I will work on keywords that are more promising and with relatively low Cost per Conversion. I will regularly look for the search terms report and add new keywords and negative keywords based on the account performance. I will work on improving the quality score of the low quality score keywords by creating separate ad groups and relevant ads for them in order to reduce the CPC. I will also provide suggestions to you on improving the landing page. Besides this regular A/B Testing will be done for the different ads and landing pages to increase the CTR and ROI.
Please initiate the chat & share your website URL to discuss it further.