This will be the initial email campaign sent out to website visitors that sign up for our mailing list. The point of this campaign is to introduce them to our company & products, and then educate them on the different health benefits, history, and unknown aspects of linen bedding. I've attached a word doc to give you an idea about the health benefits of linen fabric, you'll be using this when creating each email. Different sections in the attachment should correlate with different emails.
There is a lot more info in the extended version of the word document but i will share that when i award the project to you.
These emails need to really stand out from the mass of other emails customers receive. We want them to get to know us:
- Who we are and how we can help you sleep better
- The wonders/ Amazing facts about linen
- Health benefits of linen
- History of linen and linen bedding
- The importance of sleep
- More about our products including a call to action in each email
Emails shouldn't come across as extremely sales-y, but should be fun and enticing so the reader wants to visit the site immediately. Linen bedding is what they've been waiting for.
In your pitch, please let me know how you'd suggest breaking up the emails to get the reader interested and clicking over to the page to buy. Feel free to break up the wording as you see fit. Ideally, I'd like to see examples of the subject lines you'd create in the pitch, so I can have an idea of what you'd come up with before awarding the project.
IMPORTANT: Native english speaking writers ONLY.
NOTE: $1500 budget was a placeholder number so we will discuss everything in details via chat.