- 6 years of performance marketing experience across paid search, meta search, display, seo, attribution, analytics and social.
- Strategic planning, budget management and operational implementation of online marketing
activities
- Data driven analysis, with a strong focus on quantitative analysis and analytics:
- Dashboards, attribution, reporting & Insights to drive actionable decisions to grow the business.
Paid channel experience includes;
- PPC - Google Adwords, Bing Ads, Kenshoo & Search Ads 360
- Facebook ads - Facebook Business Manager
- Instagram Ads
- Pinterest Ads
- Twitter Ads
- LinkedIn Ads
- Affiliate Marketing
- Double Click Campaign Manager
- Display and programmatic advertising
- Snapchat Advertising
- Google Analytics, Google My Business and Google Tag Manager
- YouTube Advertising
- Meta search - Google Hotel Ads, TripAdvisor, Skyscanner, Trivago, Kayak & Hotelscombined
- Dropshipping Oberlo & Shopify
Roles over the last 6 years include:
- Performance Marketing Manager
- Performance Director
- Performance Manager
I have worked across some of the biggest names in gambling, tourism, finance, banking, insurance, retail and hospitality.
These brands include: H&M, TAB, Sky Racing, Rockstar Games, Heritage Bank, RACQ (Insurance), Tourism QLD, Tourism Australia, Bra’s N Things, Hard Rock Café, McDonald’s, Hyundai, and Flight Centre.