Swing Tips Golf

Project Summary: Swing Tips is a two-sided platform that enables golfers and coaches to schedule lessons. It provides golf coaches with the software they need to expand their business, and creates a marketplace for students to find the best coaches in their area based on reviews and testimonials. Feel free to reference swingtipsgolf.com. Swing Tips has a logo but has no other brand or brand system, and as they expand their product, they want their product and brand to be taken seriously. Swing Tips needs a fresh new look to attract future partnerships and users, and also to establish themselves as a trustworthy platform. Freelancer will create a lightweight visual brand for Swing Tips, redesign and develop their pre-login website pages, and create some mockups for the customer facing pages post login. All will be designed flexibly to ensure future changes and expansions will be able to updated in the design seamlessly. Phase breakdown: Phase I — Brand • Branding research - “Light” market research — not to the extent that you’d do this as a business, but just to look at what’s going on in this space - Mission, vision and value alignment with existing reputation/strengths and position in market • Visual brand update - Color study & new color palette - Typefaces & typographic treatment • Brand guidelines - A cohesive book that encompasses all above elements and also includes usage guidelines Phase II — Product Design Template • UX and Information Architecture flow • High-fidelity mockups - Locker + variables (5) - Find a Coach - Cart - Notifications Phase III — Web Design & Development • Light UX flow • High-fidelity mockups to reflect the new look and feel and integrate the new branding - Custom illustrations, iconography - Loading screen & animation • Custom development (not on a CRM) • Pages: - Home - About - Contact - Login - Create Account (Coach/Pro & Student)