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Bulding a whole identity for a Coffeehouse

The coffee house will be called "SPOT Coffeehouse"

here is a bit descreption about the coffee:

TARGET AUDIENCE: Who are the people you want to reach? Please describe the characteristics of the target audience:

Age: 23-33 (1984-1994)

Gender both

Status single

Middle to upper class (income 8k & above)

Northern Riyadh

Interests: quality, luxury, best value, status, consistency, reliable, special,

SINGLE MINDED PROPOSITION: What is the one thing you wish your audience to understand when they see the brand?

Godfather of Coffeehouse in Saudi Arabia

BRAND ESSENCE: Brand Essence is a way of articulating the emotional connection and lasting impression -- usually summed up with one simple statement or phrase -- that defines the qualities, personality and uniqueness of a brand:

Luxurious, friendly, affordable, dining in.

SUPPORTING RATIONAL (RTB’s): What factors will make our audience believe that this take out is true.

Location

Design

Staff (service and friendly)

products

environment (furniture, music, design, targeted people, service)

lightning

quality of coffee

cleanliness

live music (Oud, piano etc)

TONE OF VOICE: In what way do you want to communicate with customers? Wit and humor, determination, confidence, Historical?

Friendly

Modern

Decent

BRAND PERSONALITY: Please explain what your perception for the new brand?

Friendly

Trustworthy

Modern

Skills: Animation, Catch Phrases, Creative Writing, Graphic Design, Logo Design

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About the Employer:
( 0 reviews ) Riyadh, Saudi Arabia

Project ID: #19596723

23 freelancers are bidding on average $490 for this job

thelionstuidos

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zaib14414

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NabeelShaikhh

Hi, Thank you for reviewing my proposal. I just read the complete project brief & very much interested in your project. I will give your Coffeehouse an amazing identity! Do check my Portfolio for better satisfaction: More

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rabbitncarrot

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crea8ivecrowd

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AshleyRosa786

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iGTTech

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CreativeGuruInc

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danyalkhalid33

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caraq76

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salmanpmj1

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elmuntherismaill

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mehter420

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devaqiarmsr

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SuVemuri

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deepshikhasept

I will make all efforts to provide interesting and engaging content for this assignment. Coffee, music and a beautiful environment make for a good combination.

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