We are a small CrossFit gym in South Calgary. We are launching a post-natal fitness program for new moms so they can bring their baby and workout. This is a brand new program for us so we need to get the word out to the surrounding areas that we have this available. The program starts on October 2 so I'd like the campaign to start as soon as possible and run up until the day before the program begins. Information about the program is available here - [login to view URL]
I only want to target the area within 15-20kms of our location. Our budget for the ad spend portion of this campaign is $100-$150. I think i just want a paid search campaign, however if there are other ad elements (display ads) we can include and stay within the budget, i am open to suggestions.