I am a one person Medicare insurance agency. I enroll folks in Medicare when they turn 65. My target audience is very simple... for Facebook... its folks 64 and older who live within 35 miles of my zipcode... For Linkedin... its small businesses of under 50 employees within 35 miles of my Zipcode. My Facebook business page is "South Florida Medicare"
I dont have a huge budget... but it can and will increase substantially once I have proof of concept... in other words, I can increase my budget 10-fold once I know that this will work. ALSO... I am looking for a long term ongoing engagement.