Logo design for a student program at Michigan Tech University
The program is called "Professional Blueprint"
This logo design will be used on marketing materials and the program's website.
The goals of the program are to help students
+ conduct a career search
+ network with business professional people
+ engage in the community through volunteering, etc.
+ be mindful of the global context with study abroad and global business perspectives
The mascot for Michigan Tech is a husky dog. Some of our thoughts are to connect with that identity, but we don't want to use Michigan Tech's copyrighted husky logo directly in our logo.
Some aspects of the logo that we want to include:
+ should convey professionalism
+ should be inclusive with regard to gender, race, etc; not blatantly offending any groups
+ should be interesting for college students
+ can include some element of fun but should be intended to be funny
+ should convey primary learning objective: professional development, a blueprint for their career
Attached are some very rough ideas. The logo we want does not need to include all of the elements expressed in these designs but this can be a starting point for artistic liberty. Michigan Tech does not have copyright on any of these concepts, so we need to have something that is original.
Some ideas in the Powerpoint file:
Paw print and husky imagery - connects with MTU husky mascot
SBE - refers to "School of Business and Economics" Logo doesn't need to include SBE but we may include that somewhere near it.
Blueprint image - for sake of the blueprint brand we are trying to establish
Script writing on slide 5 has an element of fun that also connects with the collegiate environment
The star on slide 6 has no particular meaning but the star could maybe be replaced with a blueprint image?
Slide 7 text type (font) we are interested in using a blueprint type of font; that isn't it, but there could be a better match
Slide 3 the dots have no particular meaning but maybe that could be used to tie in the various aspects of career, people and global perspective